Business Development Lead - New Service Line

At Rely Health, we leverage a comprehensive suite of technology tools to ensure every patient receives personalized support throughout their healthcare journey. Our patient care navigators utilize advanced AI-driven solutions, multi-channel communication platforms, and real-time data analytics to provide high-quality, cost-effective, and accessible care to diverse communities across the United States.

By combining human empathy with cutting-edge technology, Rely Health ensures comprehensive, efficient, and accessible care navigation for all patients, regardless of their location or circumstances. Our solution not only reduces worry and frustration for patients and their families but also improves overall health outcomes and reduces the total cost of care.

The New Service Line Business Development Lead  is a high-impact, entrepreneurial commercial role designed for a proven operator with deep sales and market development expertise in the healthcare tech space. Acting as the expert for this Agentic AI product, this individual will be responsible for shaping and executing a go-to-market strategy that drives adoption and revenue across hospitals, health systems, county health networks, physician groups, and ambulatory practices.

This is a sole contributor position with high visibility and strategic scope. The ideal candidate brings an exceptional blend of strategic thinking and executional rigor—capable of owning everything from pipeline development and deal execution to market segmentation and positioning. This leader will serve as a catalyst for growth, forging critical relationships with decision-makers and establishing scalable playbooks to extend reach and impact across multiple provider types.

• Go-to-Market Strategy & Execution
• Design and lead the product’s go-to-market strategy, including segmentation, targeting, pricing, and positioning.
• Develop and refine sales playbooks, growth models, and outreach strategies tailored to varied healthcare provider archetypes.
• Establish pipeline metrics and forecasting dashboards to inform leadership visibility and guide decision-making.
• Translate market feedback into strategic input for product roadmap and messaging iterations.
• Operate autonomously as the commercial lead—defining key growth levers and iterating rapidly based on performance and data.

• Sales & Client Acquisition
• Own the full sales cycle from outbound engagement to contract close, including needs assessment, solutioning, proposal creation, and negotiation.
• Build strategic relationships with executive stakeholders across provider types, with an emphasis on trust, alignment, and long-term value.
• Identify and pursue partnership opportunities to expand distribution, accelerate adoption, or access underserved markets.
• Serve as an external face of the organization at industry events, conferences, and leadership forums.
• Maintain accurate pipeline tracking, CRM hygiene, and quarterly forecast delivery.
• Market Intelligence & Internal Collaboration (15%)
• Stay informed on policy shifts, competitive activity, and payer/provider innovation that could inform or disrupt GTM strategy.
• Partner cross-functionally with Product, Marketing, Customer Success, and Operations to ensure that market feedback is reflected across functions.
• Support client onboarding and early-stage implementation where needed to ensure alignment with value propositions sold.
• Translate feedback from prospects into actionable insights to strengthen messaging, value narrative, and customer engagement strategies.

Performs related duties as required.

Minimum Required Qualifications:

• Bachelor’s Degree in Business, Marketing, Public Health, or a related field
• 8+ years of experience in enterprise sales, strategy, or GTM leadership roles—at least 5 years within healthcare (provider, health tech, or SaaS serving hospitals or systems)
• Demonstrated success owning revenue targets and leading solo or small teams in early-stage environments
• Deep understanding of how to sell into healthcare: hospitals, health systems, public health entities, and provider groups
• Experience building and running end-to-end sales and GTM motions from scratch
• Strong verbal and written communication skills, with proven ability to sell to C-suite audiences

Preferred Qualifications:

• Experience operating in or selling to value-based care programs, public health entities, or Medicaid environments
• Background in digital health, AI-driven tools, or care navigation programs
• Understanding of healthcare regulatory and contracting dynamics, including RFP responses and payer integration
• MBA or equivalent experience

Competencies (Knowledge/Skills/Abilities):

• Required skills: expertise in Windows and Google environments with proficiency in the Microsoft Office Suite, Google Suite, including Word/Google Docs, Excel/Google Sheets, Outlook/Gmail, and PowerPoint/Google Slides.  
• Ability to quickly understand new technologies and complex concepts
• Strong business acumen and financial understanding.
• Strategic thinker and tactical executor with the ability to shift between big-picture planning and day-to-day operations
• High EQ and relationship-building acumen; trusted advisor to both internal and external stakeholders
• Entrepreneurial mindset with a bias for action and comfort with ambiguity
• Ability to analyze commercial data and surface insights to refine GTM strategy
• Proficiency with CRM tools (e.g., Hubspot, Salesforce), GTM enablement tools, and marketing automation platforms
• Excellent time management and organizational skills, with the ability to handle multiple accounts simultaneously.
• Ability to establish and maintain positive and effective work relationships with a diverse network of administrative leadership and staff
• Advanced problem solving and analytical Skills – Mathematical/analytical aptitude, ability to translate operational concepts into measurable results, and vice versa
• Advanced ability to analyze data sets and manipulate for story-telling and talk-track competencies
• Advanced ability to drive high performance, process improvement, culture and employee engagement effectively 
• Change Management- Ability to help counterparts through difficult transitions to a new process, workflow or situation
• Interpersonal Skills – The ability to establish oneself as a peer or trusted partner
• Motivation/Drive – Self-starter and a desire for continuous learning.  Going beyond what is asked to take on new challenges and create innovative solutions is critical to success, and the ability to inspire others to do the same. 
• Dynamic communication skills – Able to lead and work closely with all levels of management and effectively manage challenging conversations with the most demanding of clients
• Ability to work collaboratively across departments
• Demonstrate ability to handle detailed work accurately and quickly, work to deadlines on multiple projects, and work as a team member in a collaborative and participatory manner.
• Demonstrate ability to interact both in person and over the phone with a courteous and professional demeanor.
• Competent with translating abstract ideas into manageable and appropriate action items and help provide direction if tasks are unclear
• Strong and effectively managed communication across all program stakeholders and levels of management to effectively create buy-in, engagement and clarity.
• Ability to identify specific action steps to advance programs that enable the client-based clinical and non-clinical teams to execute strategic plans
• Excellent phone skills and customer service orientation
• Basic knowledge of medical terminology
• Travels as needed to sales presentations, conferences, practice locations for implementation, reporting, or program support.
• Licensure/Certification
• None
• Physical/Mental Job Requirements:
• Ability to travel 30%-40% of the time

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Short/Long Term Disability
• Technology reimbursement
• Paid time off (Vacation, Sick, Holiday)
• Paid Parental leave
• Professional development

• Target Start Date: June 2025
• Preferred Location: Illinois, South Carolina, Minnesota, Oklahoma, Oregon, Washington, California, Ohio
• FLSA Status: Exempt
• Job Status: Full Time
• Work Schedule: Monday - Friday with occasional evenings and/or weekends
• Vehicle Required: No
• Amount of Travel Required: 30%-40%
• Reports To: VP of Sales
• Salary Range: Base: 120,000 - 150,000/year DOE + Uncapped Commission