Manager, Sports Marketing

Purpose & Overall Relevance for the Organization:

The Manager, Global Marketing for Reebok supports the creation of the global marketing strategy, campaign development, and select partnerships for Reebok Performance products – focused primarily on the Training and Running categories. This role will also lead the activation planning and execution for seasonal product launches in the categories. This role supports Reebok’s business goals, working with key internal stakeholders and external partners to deliver shared business results.

Key Responsibilities:

Creative Leadership 

· Collaborate with the in-house creative agency to drive creative development for key campaigns, from conceptual development, through production and local activation

· Author agency/internal briefs across various marketing touchpoints including Social, PR, influencer strategy, etc.  

· Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product launches

Marketing Activation 

· Lead the development and execution of Activation Plans for Sport products that provide Global Operating Partners with the strategies they need to execute locally

· Collaborate with Channel Marketing Teams (PR, Social, Comms) to include strategies and tactics in Activation Plan 

· Liaise with key markets to help facilitate execution of activation tactics  

Operational Excellence 

· Facilitate key meetings for marketing milestones with key cross-functional partners

· Create and maintain deliverable lists and project status documents 

· Strong and consistent communication to key stakeholders within given projects

Strategic Planning 

· Ensure effective marketing positioning and campaign development by working with Product Marketing and Business planning to truly understand the product’s positioning, distribution and consumer targets

· Manage the Mid-Funnel paid media campaigns in partnership with Reebok Media team and the Category Management team

· Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trends

· Champion a “digital first” (.com/paid media) mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion 

· Ensure Sport team is prepared for seasonal shoots by checking/tracking sample inventory, inclusive of submitting proper order requests.

Key Relationships:

Marketing, Business Planning, Product Marketing, Marketing Operations, PR & Social, Digital Brand Communications, Internal and External Agencies, External Vendors & Brand Activation Partners

Knowledge Skills and Abilities:

· Sound knowledge of the Training & Running footwear categories

· Outstanding organizational skills; the ability to prioritize, multi-task and manage time

· Works well in a highly collaborative environment

· Sound project management and leadership skills

· Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously

· Sound skills in creating PowerPoint and Excel documents

· Meticulous attention to detail

· Sound writing skills with a passion for storytelling

· Creative thinker; always on the lookout for the next story and/or opportunity

· Conversant in social and owned media strategy

· Experience working with talent and executives

· Event management experience           

Requisite Education and Experience / Minimum Qualifications: 

· 5+ years of Integrated marketing, or related, experience

· Bachelor’s degree in related field preferred