Brand Marketing Specialist

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.   

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

The Brand & Marketing Communication Specialist is responsible for supporting the development of national campaigns and brand programs. This role reports into the Senior Marketing Manager and supports the National Marketing & Communications team with the main goal of collaborating cross-functionally to bring Raising Cane’s national strategy to life in exciting new ways.

• Supports the development of system wide and regional campaigns and brand programs
• Collaborates with the Marketing Communications team to create recommendations and launch plans for all campaigns and brand programs
• Develops and maintains timelines for all projects, ensuring projects adhere to the timeline and all adjustments are communicated to the appropriate team members
• Provides the Restaurant Marketing team with campaign and brand program details to successfully deploy campaigns and brand programs to the restaurants
• Manages the deployment of centralized reader board messages for restaurants
• Monitors marketplace trends and provide insights on how these trends could impact campaigns and brand programs
• Receives and consolidates Restaurant Marketing team feedback on programs to improve future executions
• Conducts comprehensive analyses on campaign and program performance
• Manages restaurant communication submissions and partners with Crew Communication to address internal needs and updates
• Supports campaign and brand program meetings by preparing agendas, materials, participating in discussions, recapping key points, and assigning resources for follow up projects or needs
• Assists in the preparation and presentation of materials for the department, company meetings, and internal communications
• Shares important information for department leaders to cover in their meetings
• Tracks the marketing budget and ensures marketing costs are accurate, processes invoices in a timely manner, and conducts monthly and quarterly budget reconciliations and trend reporting
• Provides ad hoc reporting as needed

• 3+ years of experience in restaurant, food, or beverage industry, retail, or packaged goods as it relates to brand marketing
• Agency background is preferred but not required
• Familiarity with brand development planning, innovation, and creative ideation processes
• Experience in sales and data analysis
• Motivated by intellectual challenges, naturally curious, and able to navigate ambiguous circumstances
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft Proficient: Excel, PowerPoint, and Word
• Able to travel up to 10% for project assistance and campaign support
• Able to work full-time at the Restaurant Support Office in Plano, TX
• Bachelor’s degree in Marketing or a related field is required

All your information will be kept confidential according to EEO guidelines.

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