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Senior Director Customer Experience & Innovation Consulting

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 65 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Publicis Sapient is searching for a senior CX & Innovation Consultant to join our team to sell, shape and lead strategy engagements that set the digital business transformation (DBT) agenda for clients, leading to innovative, AI-enabled, and connected offerings loved by customers. This role will participate in all phases of strategy, from context framing and value proposition definition, to the development of roadmaps, service design, and ongoing consultation. This role will also support leadership in the Strategy & Experience capability groups and go to market with mix of Consumer and Financial Services industries.

Why join us? 

Publicis Sapient helps forward-thinking organizations thrive in the brave pursuit of Next by digitally enabling the way they work and serve their customers. We’re a community of some of the world’s brightest thinkers and doers, with bold and diverse perspectives, problem-solving creativity, and restless curiosity.

What success will look like for you: 

  • Cultivate and grow client business and be the champion for customer insights and strategy with clients and internal teams
  • Provide senior-level consulting, planning, and leadership of DBT strategy projects
  • Articulate and frame a client’s customer and business problems, and the mutual value of recommendations, initiatives, solutions and phases of a strategic roadmap
  • Leverage a breadth of experience in business strategy, customer insight, market insight, product and service design thinking and technology into actionable strategy and execution that will delight and serve customers
  • Advocate for customers and the “experience” in conversations with cross-disciplinary teams, company leaders and analysts to grow the influence of experience thinking
  • Lead point of view development in net new business, identify organic growth opportunities within projects and existing client relationships
  • Synthesize information quickly, and apply this deftly through a combination of foresight, experience, and agility
  • Facilitate meetings, sessions and workshops with sensitivity to client and team
  • Ability to show the traceability and clear shaping of data and observations into actionable insights, implications, recommendations, and initiatives for our clients
  • Adaptability to lead strategic engagements that involve shaping a customer experience strategy through the deep analysis and understanding of generative research as well as ‘lean’ or hypothesis led approaches that use the principles of design thinking to build strategies through continuous prototyping and refinement of a value proposition
  • Manage key tracks of work (including other individuals) in accordance with established budget, work plans and quality standards while demonstrating measurable value, ROI and satisfaction for the client
  • Collaborate with clients and internal partners to generate ideas, products and strategies that utilize innovative technology and emerging channels–web, mobile, cognitive agents, kiosk, etc. – to complement traditional modes of service
  • Contribute to thought leadership internally in the form of practice development with the global capability group; participate in the development and ongoing improvement of industry propositions and capability services through industry presentations and publishing

Qualifications

You’ll need these skills & experience: 

  • Experience working with global Tier 1 brands in a relevant role including: experience strategist, service designer, innovation strategist, digital strategist, product manager, experience research, etc.
  • Experience in Financial Services and Consumer industries (retail, travel, etc.) -- either at an agency or consulting firm, or on client side
  • Acts as an Experience-focused management consultant, with demonstrated experience in DBT strategy; customer journey transformation; new proposition, product, service and business model innovation; customer value management; innovation capability building
  • Extensive knowledge of, and experience with, a range of user experience methods and tools including:
    • Experience mapping/modeling
    • Customer type creation
    • Prioritization frameworks
    • Roadmap development
  • Highly proficient at experience modeling techniques and/or service design; mapping the customer experience across their end-to-end journey and identifying critical moments that drive value to both the customer and the business
  • Led diverse teams of 5 or more people in dynamic and fast-paced and globally diverse environments
  • Ability to inspire innovation and great work; oversee project execution while adopting a variety of approaches from “design thinking” to “management consulting” to “lean start-up”
  • Comfortable working with UX colleagues to explore concepts and steward the clear direction of ‘experience prototypes’ to both learn via customer validation research and to inform the prioritization of a roadmap or Minimal Viable Product
  • Expertise in analysis of research (and research findings) and their use in driving qualified thinking, strategy development and briefing
  • Proven ability to handle large-scale, complex systems problems
  • Must be able to articulate strategies, concepts, initiatives, and roadmaps clearly through exceptional oral and written communication skills; good presenter and great listener
  • Successful record of developing relationships with clients, colleagues and partners
  • Successful record of contributing to business development and revenue generation
  • A self-starter with an entrepreneurial spirit with vision and leadership to help facilitate change within a team and the industry
  • Travel required (up to 50%)
  • 12+ years of experience developing strategies for new/evolved connected services and products; 6+ years project leadership experience
  • Bachelor’s degree required, or equivalent military experience
  • Master’s degree in design, marketing, business, social science or other relevant graduate degree is preferred

Additional Information

Benefits of Working Here
• Flexible vacation policy; time is not limited, allocated, or accrued
 • 16 paid holidays throughout the year
 • Generous parental leave and new parent transition program
 • Tuition reimbursement
 • Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

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What You Should Know About Senior Director Customer Experience & Innovation Consulting, Publicis Groupe

Join Publicis Sapient as a Senior Director of Customer Experience & Innovation Consulting, where you’ll play a pivotal role in leading digital business transformation for our prestigious clients based in New York, NY. With over 12 years of experience in shaping customer-centric strategies, you’ll have the unique opportunity to drive innovation in various industries, including Consumer and Financial Services. As a passionate consultant, you will work closely with clients, understanding their challenges and business needs, then crafting tailored strategies that unlock value through an agile, customer-first mindset. You’ll engage in comprehensive phases of strategy development, ranging from context framing to value proposition definition and roadmap creation. You’ll collaborate with cross-disciplinary teams to advocate for an outstanding customer experience, ensuring that we deliver innovative, AI-enabled offerings. In this dynamic role, you will facilitate workshops, guide teams, and manage key projects, all while cultivating strong client relationships. Join a community of forward-thinking experts who thrive on creativity and relentless curiosity, empowering you to take bold steps into the future of customer experience consulting.

Frequently Asked Questions (FAQs) for Senior Director Customer Experience & Innovation Consulting Role at Publicis Groupe
What qualifications do I need to apply for the Senior Director Customer Experience & Innovation Consulting position at Publicis Sapient?

To apply for the Senior Director Customer Experience & Innovation Consulting position at Publicis Sapient, candidates should possess over 12 years of relevant experience in strategy development, particularly in digital business transformation and customer journey design. A bachelor's degree is required, while a master's degree in a related field is preferred. Previous experience working with Tier 1 brands in the Financial Services or Consumer industries is highly valued. Candidates should also demonstrate strong leadership skills and the ability to inspire innovation within diverse teams.

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What are the primary responsibilities of a Senior Director Customer Experience & Innovation Consulting at Publicis Sapient?

The Senior Director Customer Experience & Innovation Consulting role at Publicis Sapient involves leading strategic engagements to transform client businesses, focusing on their customer experience initiatives. Responsibilities include conducting in-depth analysis, articulating client challenges, developing actionable strategies, and collaborating with multidisciplinary teams to create innovative solutions that enhance customer satisfaction. You'll also be responsible for cultivating client relationships and supporting business development efforts.

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How does Publicis Sapient support professional development for Senior Directors in Customer Experience & Innovation Consulting?

Publicis Sapient is dedicated to the professional growth of its employees, including Senior Directors in Customer Experience & Innovation Consulting. The company offers a variety of learning opportunities, including workshops, mentorship programs, and access to industry-leading resources. Additionally, the flexible vacation policy and comprehensive parental leave program reflect Publicis Sapient's commitment to work-life balance, fostering an environment that encourages ongoing development and learning.

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What type of projects can I expect to lead as a Senior Director Customer Experience & Innovation Consulting at Publicis Sapient?

As a Senior Director Customer Experience & Innovation Consulting at Publicis Sapient, you can expect to lead high-impact projects that span multiple industries, focusing on driving digital transformation and improving customer experiences. This includes strategizing on new propositions and services, implementing technology-driven solutions, and guiding teams in applying design thinking methodologies to meet client needs. Your projects will often involve collaboration with leading global brands, requiring innovative thinking and a strategic mindset.

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What is the work culture like at Publicis Sapient for a Senior Director Customer Experience & Innovation Consulting?

The work culture at Publicis Sapient is characterized by innovation, collaboration, and a shared commitment to excellence. As a Senior Director Customer Experience & Innovation Consulting, you'll work with a diverse group of talented professionals who challenge the status quo and push boundaries. The company fosters an inclusive environment where creative ideas are welcome, and all voices are heard, enhancing collaboration and results-driven performance across teams.

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What are the key skills required for success as a Senior Director Customer Experience & Innovation Consulting at Publicis Sapient?

To be successful as a Senior Director Customer Experience & Innovation Consulting at Publicis Sapient, candidates must possess strong strategic thinking, customer insight analysis, and service design expertise. Key skills also include effective communication, leadership abilities, adaptability to change, and proficiency in facilitating workshops and collaborative sessions. A passion for innovation and a comprehensive understanding of customer experience strategies are crucial for thriving in this role.

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Is travel required for the Senior Director Customer Experience & Innovation Consulting role at Publicis Sapient?

Yes, the Senior Director Customer Experience & Innovation Consulting role at Publicis Sapient may require travel, with expectations of approximately 50%. This travel is primarily to meet with clients and engage in workshops and strategic planning sessions, allowing you to connect with your clients directly and understand their needs better, enabling you to drive successful transformations.

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Common Interview Questions for Senior Director Customer Experience & Innovation Consulting
Can you explain your approach to developing a customer experience strategy?

When developing a customer experience strategy, I begin with thorough research to understand the customer's needs and pain points. I utilize methods like customer journey mapping and analysis of qualitative data. By identifying key touchpoints, I can create actionable insights that inform strategic decisions. Collaborating with cross-disciplinary teams aids in crafting tailored solutions that align with business objectives and resonate with customers.

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Describe a challenging project you have led and how you achieved success.

In a previous role, I led a digital transformation project for a major client in the financial sector. The challenge was to integrate legacy systems with new digital platforms. I fostered collaboration among diverse teams, facilitated workshops to gather insights, and developed a phased implementation plan. We successfully launched the new platform ahead of schedule, resulting in a significant increase in customer engagement and satisfaction.

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How do you measure the success of customer experience initiatives?

Measuring success in customer experience initiatives involves utilizing a combination of metrics, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT) scores, and customer retention rates. I also engage in direct feedback mechanisms, like surveys and interviews, to understand customer perceptions. Analyzing these data points helps me refine strategies continuously and gauge the effectiveness of implemented changes.

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What does your leadership style look like when managing a diverse team?

My leadership style is collaborative and inclusive, ensuring each team member’s voice is heard. I prioritize establishing trust and open communication. By fostering a supportive environment, I encourage innovation and idea sharing. I leverage diverse perspectives within the team to enhance problem-solving capabilities and drive project success while also ensuring everyone is aligned with the project's goals.

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How do you stay updated on the latest trends in customer experience and digital transformation?

To stay informed on the latest trends, I regularly attend industry conferences, read relevant journals, and participate in professional networks. I also subscribe to key publications focusing on customer experience and digital innovation. Engaging in online forums and discussions with peers keeps me abreast of emerging technologies and best practices that can be applied in my work.

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Can you provide an example of how you used customer insights to drive product development?

In a previous project, we analyzed customer feedback collected through surveys and interviews to identify gaps in our product offerings. By focusing on specific pain points, we revamped our service design and added features that addressed these concerns. This customer-driven approach led to a successful product launch that exceeded our baseline sales expectations by 30%.

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What frameworks do you use for prioritizing customer experience initiatives?

I employ a prioritization framework based on impact vs. effort analysis, alongside user feedback and business objectives alignment. This process involves assigning a score to each initiative based on potential benefits and resource requirements. I also consider the urgency of addressing customer pain points and how initiatives align with overall strategic goals when determining what to pursue first.

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How do you advocate for a customer-centric approach within an organization?

Advocating for a customer-centric approach starts with effectively communicating the value of customer insights and the benefits they bring to the organization’s success. I engage stakeholders by showcasing data that supports customer-focused initiatives. I also facilitate workshops to explore customer journeys, ensuring all levels of the organization understand their role in delivering exceptional experiences.

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Describe your experience with service design methodologies.

I have extensive experience with service design methodologies, including design thinking and participatory design approaches. I employ these techniques to prototype service offerings, conduct user testing, and iterate based on feedback received. I believe that involving users in the design process yields invaluable insights that lead to enhanced service experiences and fosters greater customer loyalty.

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What role does technology play in improving customer experience?

Technology plays a crucial role in enhancing customer experience by providing tools for data collection and analysis, enabling personalized interactions, and streamlining service delivery. From AI chatbots to customer relationship management systems, leveraging technology allows businesses to respond to customer needs in real-time and create tailored experiences that improve satisfaction and retention.

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Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campa...

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Full-time, on-site
DATE POSTED
November 28, 2024

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