Social Media Producer

PlayOn is looking for a Social Media Producer to join the MaxPreps team and lead our efforts in developing and executing initiatives to drive engagement and audience growth across all social outlets. 

MaxPreps is America's Source for High School Sports. We are proud to be involved with America's hometown heroes the young men and women working hard to improve their skills, place team above self, and serve as inspirations to their local communities. 

In this role, you will be asked to combine your creativity, sports knowledge and journalistic / social instincts to produce market-leading content seen by millions of high school sport fans across TikTok, Instagram, X, YouTube and Facebook. From ideation and new concepts, to ensuring editorial content is magnified and major high school sporting events / accomplishments are highlighted, this role heavily impacts the voice of MaxPreps.  

The ideal candidate will bring a willingness to collaborate, innovate, provide ultimate effort, and have fun while helpingMaxPreps continue to entertain, educate and inform high school sports fans while elevating the student athletes that take part and the communities that support them. The candidate will be analytical and competitive, wanting to win on news, trends and sporting moments, but willing to pivot as algorithms and platforms change.  

The outcomes you’ll deliver 

Maintain a positive brand affinity among our target audience  

Increase engagements and audience (subscribers / followers)on MaxPreps’ social outlets 

Increase streaming subscribers and revenue through execution on paid sponsorships and top-of-funnel social growth / reach 

• Execute a comprehensive social media strategy to expand MaxPreps’ audience reach and engagement with high school sports fans nationwide 
• Manage and develop daily posts for MaxPreps across Instagram, YouTube, TikTok, Twitter, and Facebook 
• Regularly report data to prove the effectiveness of work  
• Execute on sponsorship obligations in a timely and professional manner 
• Interface with other PlayOn social teams to ensure all content is amplified
• Post social content in real-time from streams on NFHS Network and MaxPreps studio productions 
• Occasionally be on-camera personality / VO in social series 
• Identify trends / impactful stories or moments and format them for all social platforms to drive engagement and positive brand awareness 
• Make sure MaxPreps rankings, leaderboards, awards and editorial content gets shared across social with video or graphics that amplify the content and create meaningful engagement.  
• Curate and publish needle-moving social content from all platforms 
• Build photoshops, memes, and short form vertical video from scratch when needed 
• Come up with original creative concepts in reaction to breaking news in high school sports 
• Collaborate with the editorial and PlayOnprogramming teams to ensure consistency in branding and messaging across all social media channels 
• Work with social designers and video editors to build editorial and promotional content from scratch for all PlayOn properties  
• Win on top plays, stat stars and news in the high school sports space 

• 1-3 years relevant experience managing branded social media accounts 
• Familiarity with and passion for high school sports 
• Ability to work under extremely fast turnaround times  
• Willingness to cover high school sporting events, often on nights and weekends 
• A keen eye for detail 
• Exceptional creative thinking 
• A positive, proactive approach towards deliverables and team collaboration 
• Exceptional writing ability and a strong understanding of English grammar 
• Strong communication and coordination skills: the ability to collaborate effectively with MaxPreps talent, social designers, and video editors
• Grasp of Adobe Photoshop, Premiere and CapCut with a hunger to improve your craft 
• Excellent organizational and leadership skills with experience in applying data-driven insights to social media strategies  
• Bachelor’s Degree in Electronic Media, Journalism, Communications, or a related field 
• Willing to travel and represent PlayOn and the MaxPreps brand at live events 

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.  

• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.  

• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.   

• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.   

Company Overview 

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn  

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.