Customer Insights Analyst (SF)

At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.

Persona is seeking a Customer Insights Analyst to join our Customer Insights team within our Post-Sales department. If you have experience leading data-driven initiatives, developing business insights, and partnering with stakeholders to drive customer success, this role would be perfect for you!

In this strategic role, you will help shape the future of Persona's customer-facing analytics program and deliver insights that drive business value for both Persona and our customers. You will work closely with stakeholders to translate complex data insights into actionable business recommendations. This position plays a crucial role in defining how we leverage analytics to support our customers and drive business growth through data-informed decision-making.

• Help define and implement Persona's customer analytics strategy, ensuring alignment with broader business objectives and customer needs
• Clean and synthesize complex implementation data into clear, actionable insights that demonstrate Persona's value proposition to our enterprise customers
• Design and develop sophisticated analyses that clearly articulate the ROI and effectiveness of Persona's solutions across various use cases
• Partner with stakeholders to identify key business opportunities and challenges, translating them into analytical frameworks and solutions
• Develop innovative approaches to customer-facing analytics that scale across our customer base
• Drive strategic initiatives to improve customer retention, expansion, and overall satisfaction through data-driven insights
• Create and present business recommendations based on complex analyses to influence product strategy and customer success approaches
• Establish frameworks for customer analytics and reporting, helping define best practices for the organization
• Collaborate cross-functionally to improve our understanding of customer behavior and drive business value

• 3+ years of experience in business analytics, consulting, or similar roles with a focus on customer insights and strategy
• Proven track record of driving strategic initiatives and influencing decision-making through data-driven insights
• Strong business acumen with the ability to translate complex analyses into actionable business recommendations
• Excellence in stakeholder management and executive communication
• Understanding of key business metrics and KPIs in SaaS environments
• Basic SQL knowledge and familiarity with business intelligence tools (e.g., Tableau, Looker, Sigma)
• Bachelor's degree in Business, Economics, Mathematics, or related field; MBA preferred

• Experience in the Identity Verification or Fraud Detection industry
• Track record of developing customer analytics frameworks in a B2B environment
• Experience working with enterprise customers and understanding complex business requirements
• Knowledge of privacy and compliance requirements in the identity verification space

Compensation & Equity

For this role, the estimated base salary range is between $80,000 - $130,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.