Manager, Membership Strategy
ABOUT THE ROLE
Peloton is seeking a highly motivated, data-driven Manager, Membership Retention, to join our Membership Strategy & Engagement team. This role is essential in driving churn prevention and member reactivation strategies through personalized, data-informed communications and lifecycle touchpoints.
We’re looking for a strategic thinker with a passion for lifecycle marketing, proven retention expertise, and a deep understanding of the customer journey. This role is ideal for someone who thrives in a fast-paced environment, is comfortable with cross-functional collaboration, and wants to make a tangible impact on member satisfaction and business growth.
YOUR DAILY IMPACT AT PELOTON
- Develop and execute targeted strategies to prevent churn and extend member lifetime value across key lifecycle stages.
- Partner with Product Analytics and Data Science to leverage predictive churn models and risk scoring to activate timely, personalized retention strategies.
- Build and test re-engagement journeys for inactive members, using behavioral segmentation and performance insights.
- Own and optimize reactivation campaigns for recently cancelled members, including win-back offers and personalized messaging.
- Continuously improve the cancellation funnel to reduce completions, increase save rates, and collect actionable feedback.
- Launch and manage automated reactivation flows for paused and cancelled members, leveraging key lifecycle triggers.
- Design and deploy soft churn mitigation campaigns, such as payment recovery and usage-based nudges.
- Develop pause lifecycle strategies that drive timely reactivation and maintain member value during downtime.
- Collaborate cross-functionally to ensure churn initiatives align with broader business goals, product updates, and member insights.
YOU BRING TO PELOTON
- 5+ years in lifecycle, CRM, or retention marketing roles, with 4+ years of hands-on experience managing multi-channel programs (email, SMS, push, in-app).
- Experience in a subscription-based or DTC business is strongly preferred.
- Technical Skills: Proficient in marketing automation tools (esp. Braze), with working knowledge of HTML and email design best practices. Bonus if experienced in building app banners or hardware-related messaging.
- Analytical Ability: Skilled at analyzing complex datasets to extract insights and inform strategy. Familiarity with tools like Looker, Google Analytics, and Excel is a plus.
- Project & Stakeholder Management: Proven success leading cross-functional initiatives and managing multiple workstreams simultaneously. Comfortable working autonomously and collaboratively.
- Creative & Strategic Thinking: A blend of creative and analytical thinking with a strong understanding of member behavior and lifecycle drivers. Experience in designing compelling user journeys and retention touchpoints.
- Communication: Excellent written and verbal communication skills, with experience creating clear and effective presentations for internal stakeholders and leadership teams.
- Team-Oriented: A collaborative, team-first mindset with the ability to influence without authority and build strong partnerships across departments.
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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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