Lead Generation/Outreach Specialist (US Digital Media Company)

Role: Lead generation/Outreach Specialist

Work Setup: Full-Time | Remote

Hours per week: 40 hours per week (Full-time position)

Salary: $1300 - $1500

Expected Work Schedule: Monday to Friday, 8:00 AM - 4:00 PM (EST)

Time zone needed: EST

Holiday Adherence (UAE/UK/US/PH): US Holidays

PTO Entitlement: 10 days of PTO annually, in addition to standard public holidays and sick leave.

About Pearl:

Pearl connects top talent from around the world with US and EU-based startups that are dedicated to finding sharp and hungry talent to grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers who are looking to make full-time hires they can continuously mentor and promote.

Why Work with Us?

We mean what we say that we’re building a different recruiting company here. We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company:

A leading-edge digital media company specializing in innovative digital content strategies, advertising solutions, and performance-driven campaigns. We partner with businesses to create unique digital experiences that enhance brand visibility and engagement. Our mission is to push the boundaries of what’s possible in digital marketing and deliver exceptional value to our clients through data-driven insights and technology. We prioritize talent that embraces creativity, strategic thinking, and excellence in execution.

Role and Responsibilities:

As an Lead generation/Outreach Specialist at Pearl, you will play a pivotal role in expanding our network and increasing brand awareness. You will be responsible for creating and executing outreach strategies to connect with potential clients, partners, and community members.

Responsibilities:

• LinkedIn Outreach and Engagement: The candidate will be responsible for managing LinkedIn Sales Navigator accounts across 10-15 different client profiles, sending out 20-25 personalized connection requests daily from each profile with tailored messaging that speaks to the unique value propositions of each client.
• Lead Generation and List Building: Utilize LinkedIn Sales Navigator and other relevant tools to identify and build high-quality lead lists based on the ideal customer profile (ICP) of each client, ensuring a steady pipeline of opportunities.
• CRM Management: Accurately log all outreach activities, interactions, and responses into the designated CRM (Notion), ensuring data accuracy and up-to-date information.
• Message Personalization: Craft and send personalized LinkedIn messages for connection requests, follow-ups, and engagement sequences to nurture relationships and generate responses.
• KPI Tracking and Reporting: Monitor key performance indicators (KPIs) such as connection request acceptance rates, response rates, and lead conversions. Prepare regular reports to measure outreach effectiveness and identify areas for improvement.
• Account-Based Outreach Strategy: Develop and implement targeted outreach strategies based on the unique needs of each client account, ensuring alignment with their overall business development goals.
• Collaboration and Coordination: Work closely with the sales and marketing teams to ensure alignment on outreach strategies and to relay any valuable insights from prospect interactions that could inform future campaigns.
• Continuous Learning and Optimization: Stay up to date with LinkedIn and outreach best practices, continuously refining strategies to improve outreach success and efficiency.

Must-Have:

• Startup Experience: Proven experience working in fast-paced startup environments with intense growth (e.g., 50-100% monthly growth). Ability to thrive under pressure and adapt quickly to changing priorities.
• Expert-Level Proficiency in LinkedIn Sales Navigator: Demonstrated expert-level knowledge of LinkedIn Sales Navigator, managing multiple profiles, executing high-volume, tailored outreach, and optimizing lead generation efforts to drive consistent results.
• Lead Generation and List Building Expertise: Strong track record in lead generation and building targeted high-quality lead lists, leveraging LinkedIn Sales Navigator and other relevant tools to maintain a robust pipeline.
• CRM Management Skills: Extensive experience in managing CRMs, with a focus on accurate logging of outreach activities, interactions, and follow-ups. Familiarity with Notion or similar tools is essential.
• Account-Based Outreach Strategy Development: Proven ability to develop and implement account-based outreach strategies, aligning with business development goals to maximize client engagement and conversions.
• Exceptional Organizational Skills and Attention to Detail: Highly organized and detail-oriented, with the ability to juggle multiple projects and profiles. A resourceful, proactive mindset with a strong willingness to grow and continuously improve.

• Competitive Salary: $1,300 up to $1,500 per month, based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: 10 days of paid time off
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Work-Life Balance: Flexible hours that support a healthy work-life balance

• Our Recruitment Process:
1. Application
2. Screening
3. Skills Assessment
4. Top-grading interview
5. Client Interview
6. Job Offer
7. Client Onboarding

• Ready to Join Us?
• If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.