Digital Marketing Specialist

By 2030, up to 30% of all workspaces will be flexible. As the world undergoes this monumental shift, flex space operators are leading the charge towards a new way of working - characterized by community, connection, and creating exceptional experiences.

Optix is the first and only flex space automation software, enabling coworking and flex operators to thrive. We do this by providing operators with a B2B SaaS platform that automates their operations, engages their community, and helps them grow their business.

We’re a passionate group of people who support each other to do our best work. We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we’re looking for an entrepreneurial-minded individual to join our rapidly growing team.

As a Digital Marketing Specialist, you'll help us expand our reach, engage our audience, and drive growth across digital channels. This is an exciting opportunity for a performance-focused marketer with a few years of experience to take on a high-impact role and help shape the future of our company.

Note: This is a hybrid opportunity for someone based in Vancouver, BC (50% in our beautiful water-front Gastown office, 50% from home).

Who you are

• 2-3 years of experience in digital marketing
• You are a generalist by nature and you thrive in wearing multiple hats
• You are eager to take ownership of projects and collaborate with a small team to create big wins
• You are an analytical and creative thinker who balances data with storytelling
• You are adaptable and resourceful, especially in the fast-paced environment of a startup
• You are comfortable diving into new tools and technologies, including AI
• You are a critical thinker who is always looking for creative ways to solve a problem
• You have strong time management skills, are well-organized, and are able to work independently
• You obsess about the details and getting them right
• You question the status quo, take ownership of your work, and proactively identify and address issues and opportunities

Bonus points for

• Prior experience working in a startup environment
• Familiarity with B2B SaaS marketing challenges and opportunities
• Experience with HubSpot, Google Ads, or other relevant platforms
• Proven experience in creating or repurposing multimedia content using tools like Descript

What you'll do

• Plan, launch, and optimize multi-channel marketing campaigns across channels
• Develop email sequences, social posts, and multimedia content, and more that resonates with our ICPs
• Execute our social media strategy through regular community engagement, creating and scheduling of social posts
• Assist in the development and publication of blog content including conducting keyword research, sourcing images, and formatting blogs in Wordpress
• Support on the creation and scheduling of email newsletter campaigns in HubSpot, looking for new ways to optimize our email marketing efforts
• Create internal briefs for our creative team to ensure the timely delivery of assets
• Track, measure, and analyze campaign performance to identify actionable insights and optimize ROI
• Leverage HubSpot for email marketing, lead nurturing, and workflow automation
• Test new channels, formats, tools, and approaches to identify opportunities for growth and improvement
• Conduct market research and keep up to date on trends in the industry, as well as new marketing and co-marketing opportunities
• Manage all KPI reporting for internal stakeholders
• Support the marketing team on new initiatives including podcasting, video content, paid campaigns, and more!

We take care of our teammates

This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

• Competitive salary compensation
• Employee Stock Option Plan offering
• Excellent health and dental coverage program provided by Sunlife
• Mission-driven workplace experience with a positive, collaborative and supportive team culture
• Personal and professional growth opportunities
• Healthy snacks and locally roasted coffee – slow pour is our jam
• Team lunches and socials
• Annual health and fitness credit
• Fun offsite activities that allow us to reconnect as a team
• A beautiful, waterfront Gastown office and a flexible hybrid workplace plan.

We welcome applicants from all walks of life. Even if you don't feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply.