B2B Head of Go-To-Market US

We are on the look out for an ambitious and passionate B2B head of Go-To-Market to join our US Team. This role will report to the GM US and C-suite and work closely with the CEO, and the Global Team.

Job US based, applicants preferable in NYC area, close to our HQ located in Brooklyn.

What is Oppizi?

Join Oppizi—an high growth industry startup revolutionizing offline performance marketing. We’re spearheading innovation by integrating cutting-edge technology to track, scale, and optimize offline marketing campaigns across three powerful channels, including Direct Mail, Flyering, and Insert Media. Operating in 12 countries—with key markets in the US, Australia, New Zealand, France, the UK, and Canada—we proudly serve Global brands like TikTok, Uber, DoorDash, Getaround, and more.

As we develop the first all-in-one platform dedicated to offline marketing, we're empowering individuals and businesses to achieve remarkable success in their offline initiatives.

Job description

We seek a dynamic and results-driven B2B head of Go-To-Market Manager to lead initiatives to grow in the US. This role will focus on growing of Oppizi's new businesses in US & deploying Oppizi Ads to our current customer. This role scopes the organization and management events, conventions, dinners, and new partnerships to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in Sales, Media, offline marketing is a plus, and relationship building, with a proven track record of executing successful campaigns in a fast-paced environment.

This role will work closely with the GM US and CEO, and C-suite to ensure alignment between offline and digital marketing strategies, helping to create a cohesive and impactful marketing ecosystem.

Key Responsibilities:

Sales Growth:

• Drive market expansion and sales growth, using your deep understanding and US professional network.
• Acquisition of new customers, build and manage acquisition strategy to grow Oppizi's new customer pipeline

Small Event Management:

• Plan, and organize small events, including networking/dinners gatherings and trade shows.
• Manage event budgets, timelines.

Above-the-Line Marketing:

• Develop and execute non-digital marketing campaigns, including direct mail, print media, and outdoor advertising.
• Ensure brand consistency across all offline channels.

Cross-Functional Collaboration:

• Work closely with digital marketing teams to align offline and online marketing efforts.
• Provide insights and feedback to improve overall marketing strategies.

Reporting & Analysis:

• Track and measure the success of offline marketing initiatives.
• Provide regular reports on event performance, ROI, and key metrics.

Customer insights: 

• Gather and analyze customer feedback to inform product and marketing strategies.

Sales enablement: 

• Develop tools and documents to train sales teams to effectively communicate the product’s value.

Must-haves & requirements 

Experience:

• 7+ years of experience in Media, Saas, preferably in the US
• Extensive experience in Marketing, Sales and B2B Go-to-Market execution,
• Deep hands-on expertise in B2B products in the US.
• Great experience in Sales-Marketing in Media in the US

Industry Knowledge & Network:

• Excellent understanding of the US market, particularly in the B2B space
• Strong knowledge in B2B Go-to-Market strategy: experience developing and executing GTM plans, including segmentation, pricing strategies, and sales enablement.

Organizational Skills:

• Strong project management skills with the ability to manage multiple events and campaigns simultaneously.
• Attention to detail and ability to meet tight deadlines.

Marketing automation tools

• Hands-on experience with marketing automation tools and CRM platforms (Hubspot, Lemlist).
• Experience with Clay is a nice to have

Creativity & Problem-Solving:

• Ability to think creatively and develop innovative offline marketing strategies.
• Strong problem-solving skills to address challenges during event planning and execution.

Travel:

• Willingness to travel frequently within the US to attend events and meet with partners.

Nice to have 

• Familiarity with the company’s Industry (Media and Marketing) and company offerings (e.g., direct mail, offline affiliate).
• Technical coding skills appreciated (SQL, Python, HTML, JavaScript…)

Job Benefits

• Salary package: $200K+ and bonus based on KPIs 
• Generous equity package 
• Top-notch health insurance
• Hybrid work for candidates based in NYC
• Free lunch when working at the NYC office
• 20 PTO days + sick days + all federal holidays