Head of eCommerce, NA

Head of eCommerce, North America

In Short

As the Head of eCommerce, North America you will be responsible for implementing the digital commercial strategy to unlock the next phase of growth for On’s digital business in a dynamic and constantly evolving region. You will apply a business lens to accelerate growth across our largest digital channel, optimizing the customer journey to enhance the customer experience and deliver commercial outcomes. The ideal team member will set new standards, execute flawlessly, and uphold On’s premium positioning. This role requires close collaboration with the global digital team to drive key strategic initiatives that enable our regional goals and objectives. 

Your Mission

• Develop and implement North America’s digital commerce strategy across customer experience, and digital channels to achieve and exceed targets, effectively balancing brand and business goals. 
• Analyze website performance and digital sales metrics to optimize user experience, inform strategic decisions, and communicate insights to cross-functional teams.
• Define the regional site merchandising, digital content, membership, and media strategies that drive engagement, sell-through, and improve eCommerce KPIs.
• Build out commercial plans with appropriate segmentation strategies across digital channels and marketplaces. Identify opportunities and new ideas to propel the business forward. 
• Understand the customer and their behavior across On digital properties and channels. Provide leadership on the development of insights and frameworks of related strategies to our sites and the digital channels where we connect with On fans.
• Collaborate with the digital planning team to deliver insightful reports and analysis of business performance, along with resulting actionable recommendations.
• Be a key contributor to the regional testing and personalization strategy and roadmap for the site. Influencing prioritization for functionality and tools that expand regional capabilities and deliver a premium user experience.
• Play a pivotal role in our GTM strategy ensuring brand, product, and marketing priorities are aligned with our commercial needs.
• Maintain On’s premium brand presence across all relevant digital channels, including On.com, On App, social commerce, marketplaces, and retail.com. Advocate for On fans while ensuring the brand is balanced and positioned appropriately in all commercial activities.
• Proactively provide input, insights, and POVs about the customer and product trends to regional marketing, merchandising, and sales team members.
• Be a leader in driving NA region sales and operational excellence with an omnichannel growth mindset. Share best practices with eCommerce team members in EMEA, APAC, and LATM to enable growth in the channel in all our key markets.

Your story

• Ideally 8+ years experience driving customer experience and sales across digital channels with a premium eCommerce brand.
• Extensive knowledge of operating a $100M+ eCommerce site, including digital marketing, site merchandising, campaigns and promotions, order fulfillment and operations, web analytics, and UX best practices.
• Previous experience with digital expansion through marketplaces, Apps, eRetail, and social commerce. Strong understanding of marketplace dynamics.
• Data-driven mindset with strong analytical skills, ability to leverage for business planning, storytelling, and investment choices. Using data to find solutions, derive opportunities, measure performance, and refine tactics.
• Strong understanding of customer personas, buying behaviors, and trust drivers in eCommerce.
• Capable of turning industry and customer behavior insights into actionable strategies.
• Experience with GA4, Looker and Looker Studio, Amplitude, Syndigo, Shopify, and/or other enterprise digital tools required.
• Ability to lead a high-performing team within a matrixed organizational structure.
• Experience driving cross-functional collaboration and teamwork across Global and Regional functions in multiple timezones.
• Curious and adaptable, you take pride in your ability to move quickly and deliver business results.
• Passion for all things digital with a comprehensive understanding of the eCommerce marketplace, including macro trends, major relevant players and industry best practices.

About The Team

As you might expect from the fastest-growing sportswear brand, the Digital Team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, they create winning digital products and campaigns that run the length of the purchase funnel. The shared mission? Ignite the human spirit through movement.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

#LI-BH1