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Senior Manager, Customer Insights

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.


As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.


Ollie is looking for a Senior Manager, Customer Insights to shape & execute impactful research that will help steer our business in its next phase of growth, while keeping our customers & their pups at the heart. We are looking for a highly skilled and business-savvy researcher who knows how to wield both quantitative and qualitative methods, has a passion for understanding customers’ needs, and is skilled at leveraging insights to assess opportunities. This role will play a critical role in driving the Insights roadmap and will work closely with cross-functional partners, including those focused on Member Experience, Product Development, Brand Marketing, and Health & Science. The ideal candidate is a self-starter, possesses excellent written and verbal communication skills, has a sharp eye for detail and strong organizational skills, and thrives in a fast-paced, high-impact environment.


This role is remote and will report to Ollie’s Director of Member Experience.


What You'll Do:
  • Apply your experience in quantitative and qualitative research methods (including surveys, focus groups, and IDIs), to make confident recommendations about the need & best approach for collecting insights.
  • Drive the end-to-end research process, starting with defining objectives alongside stakeholders, and including drafting, recruiting and deploying projects.
  • Utilize your strong data analysis skills to slice data by important attributes and uncover compelling learnings.
  • Connect the dots between research findings and first-party Ollie data, applying what you learn to make well-rounded business recommendations.
  • Present your findings in an engaging and powerful way to colleagues and leaders and contribute to the democratization of data by sharing where applicable across the org.
  • Alongside Ollie’s Director of Member Experience, you will maintain the health of Ollie’s Customer Insights program by contributing to the team roadmap, ensuring projects stay on track & on budget, and monitoring response rates.


Who You Are:
  • You have 5-7 years of experience in consumer insights with experience applying learnings to business decisions. More than simply collecting & handing off data – we care deeply about applying it to make strong recommendations that move Ollie forward!
  • You are a skilled researcher: you know how to pair the right methodology with the right objective and are skilled at asking questions in highly strategic, non-leading ways, to yield high-quality data.
  • You have an innate ability to “find the story,” and are skilled at explaining your rationale & presenting your recommendations to others, including Senior- and Executive-level leadership.
  • You have vast data analysis skills (Excel/Google Sheets) & experience layering in CRM/database information to uncover a deeper understanding. Bonus if you have prior experience utilizing data vis tools such as Looker or Lightdash.
  • You are a self-starter, have a high EQ and possess a keen curiosity to learn and grow.
  • You have extensive experience juggling multiple projects simultaneously and collaborating with stakeholders across different functions.
  • It’s a plus if you have direct experience with Ollie or the premium pet industry, and are tapped into how the competitive landscape is evolving. It’s a must that you are passionate about this fast-growing space!
  • It’s a plus if you have experience with sensory testing or running research on food & beverage consumer products.
  • You have at least a college degree in marketing, business, or a related field.


What You'll Get:
  • Competitive salary and a stake in the company
  • Sponsored 401k program with employer match up to 4%
  • Comprehensive health coverage including medical, dental and vision
  • Unlimited vacation policy that you're encouraged to use
  • Paid parental leave
  • 1-week paw-ternity leave for new dog parents
  • Free Ollie subscription
  • Inspiring pack members!


What We Value:


Keeping Dogs At The Heart

Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.


Being Courageous And Kind

We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.


Setting New Standards

We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.


Making Ollie The Best Chapter

We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.



If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.


Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.

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What You Should Know About Senior Manager, Customer Insights, Ollie Pets

Are you passionate about understanding customers and their needs? Join Ollie as a Senior Manager, Customer Insights and help us pave the way for pet parents everywhere! In this remote position, you’ll leverage your research skills and strategic insight to drive impactful changes that elevate our mission of providing top-notch, human-grade pet food. You’ll work closely with our team, ensuring that our furry friends and their humans remain at the center of everything we do. You're not just collecting data here; you're making meaningful recommendations that shape our future! You’ll manage the entire research process, from defining objectives with stakeholders, to deploying projects and analyzing data to uncover compelling insights. Honey, find the story behind the data! Collaborate with various departments, including Product Development and Brand Marketing, to echo our customers' voices across the organization. As a self-starter with a detail-oriented mindset, you’ll thrive in a fast-paced environment while juggling multiple projects. We’re looking for someone with 5-7 years of experience in consumer insights, superb analytical abilities, and a knack for telling powerful stories with data. Plus, if you have ties to the premium pet industry and a love for dogs, you'll fit right in with our team culture. Here at Ollie, we believe that dogs keep us grounded and inspire our innovative approach to pet nutrition. If you're ready to take this exciting step in your career, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Senior Manager, Customer Insights Role at Ollie Pets
What skills are essential for the Senior Manager, Customer Insights role at Ollie?

To excel as a Senior Manager, Customer Insights at Ollie, candidates should possess robust quantitative and qualitative research skills, strong analytical capabilities, and an ability to communicate findings effectively. A knack for storytelling with data will help in making impactful recommendations.

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What does a typical day look like for a Senior Manager, Customer Insights at Ollie?

A typical day for a Senior Manager, Customer Insights at Ollie includes defining research objectives alongside stakeholders, managing the research process from start to finish, analyzing insights, and collaborating with various teams to ensure customer perspectives shape business decisions.

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How does Ollie support its Senior Manager, Customer Insights in their role?

Ollie supports its Senior Manager, Customer Insights through a collaborative work environment, continuous opportunities for learning and growth, and a culture that values insights-driven decision-making. You'll also enjoy benefits like a competitive salary and unlimited vacation.

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What kind of research methods will I utilize as a Senior Manager, Customer Insights at Ollie?

You will employ both quantitative and qualitative research methods, including surveys, focus groups, and in-depth interviews. This combination will help gather insights on customer needs that can inform Ollie's strategies.

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What is Ollie's approach to customer insights and how does it affect the company?

At Ollie, customer insights are crucial for driving business decisions. They help the company understand customer needs and preferences, ensuring the products and services we offer resonate deeply with pet owners and improve the lives of their pets.

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What qualifications are required for the Senior Manager, Customer Insights position at Ollie?

Candidates for the Senior Manager, Customer Insights position at Ollie should have 5-7 years of experience in consumer insights, excellent data analysis skills, experience with CRM tools, and preferably a degree in marketing, business, or a related field.

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Why is Ollie a great place for a Senior Manager, Customer Insights?

Ollie is a fantastic place for a Senior Manager, Customer Insights because of its commitment to pet wellness and its innovative approach to customer feedback. The team's focus on continuous improvement and collaboration creates an inspiring work atmosphere.

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Common Interview Questions for Senior Manager, Customer Insights
Can you explain your experience with qualitative research methods?

Certainly! When discussing qualitative research methods, emphasize your experience in conducting focus groups and interviews, outlining how you used these methods to gather in-depth insights. Highlight a specific project where these insights significantly impacted decision-making.

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What strategies do you use to analyze data effectively?

To analyze data effectively, I start by clearly defining the objectives. I utilize Excel or Google Sheets for data manipulation and visualization. Additionally, I often layer in CRM information to extract more profound insights, helping to tell a compelling story behind the numbers.

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How do you ensure that insights are actionable for different stakeholders?

I ensure insights are actionable by tailoring presentations to individual stakeholder needs. I focus on connecting the insights to business objectives and providing clear recommendations, emphasizing how these insights can directly influence their specific areas of responsibility.

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Describe a time you faced challenges in data collection and how you overcame it.

During a previous project, I encountered low response rates in a survey. To overcome this, I revised the survey’s length and incentive structure, which significantly improved participation. Communicating the importance of the research to potential respondents also helped in gathering quality data.

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How do you keep updated with trends in customer insights?

I stay updated with trends in customer insights by attending industry webinars, reading relevant literature, and networking with peers in the field. Following thought leaders on platforms like LinkedIn also helps me gain fresh perspectives and best practices.

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What do you believe is the most critical aspect of presenting research findings?

The most critical aspect of presenting research findings is clarity. I strive to create engaging visuals and focus on storytelling to ensure the audience grasps the insights' implications. Tailoring my approach to the audience helps in making the data relatable and actionable.

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How do you prioritize multiple research projects simultaneously?

I prioritize multiple research projects by assessing deadlines, stakeholder requirements, and the potential impact of each project. Developing a clear timeline and maintaining open communication with stakeholders ensures I can balance and manage expectations effectively.

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Can you give an example of how you used customer insights to drive a business decision?

In my previous role, customer insights revealed a gap in a product line. I presented this to the leadership team, and we developed a new product targeted at that market segment, which resulted in a 20% revenue increase in the following quarters.

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Explain your experience with quantitative research methods and their importance.

I have extensive experience in quantitative methods, such as surveys and data analytics. These methods are crucial because they provide measurable, reliable data that can inform business strategies while allowing for tracking trends over time.

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What role do you think empathy plays in customer insights?

Empathy is vital in customer insights as it drives the understanding of customer pain points and motivations. It allows researchers to ask the right questions, gather valuable insights, and ultimately connect more deeply with customers’ needs.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 24, 2024

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