Vice President, Americas Field and Partner Marketing

The Opportunity

We are looking for a strategic, results-oriented, and innovative Vice President of Americas, Field and Partner Marketing leader.  As a key member of the global demand marketing leadership team, you will be responsible for driving regional marketing efforts across the Americas (U.S., U.S. Public Sector, Canada, Latin America), overseeing the regional marketing, partner marketing, and demand generation strategies that accelerate pipeline growth, generate new business, and expand customer relationships. You will collaborate closely with sales, customer success, and partner teams to ensure alignment with Okta’s business objectives, ultimately fueling both net new customer acquisition and existing customer growth.

The VP of Americas will lead a high-performing team, develop strategies for region-specific marketing programs, and ensure that marketing efforts drive tangible business outcomes, including pipeline acceleration and customer retention. This position requires a strategic thinker with a deep understanding of the Americas market dynamics and a strong background in demand generation and partner marketing within the B2B SaaS or technology space.

What you’ll be doing

• Regional Marketing Strategy: Develop and execute a comprehensive marketing strategy for the Americas region that focuses on generating net new pipeline, accelerating existing opportunities, and driving customer growth across our sub-regions and segments. Ensure the strategy is aligned with Okta's overall business objectives and tailored to regional needs.
• Market Insights: Identify market trends, customer needs, and the competitive landscape to inform marketing strategies. 
• Pipeline Generation & Acceleration: Drive new customer acquisition and pipeline acceleration through targeted regional marketing programs. Oversee and refine lead generation strategies that deliver measurable results and high-quality opportunities for the sales teams across various Americas markets.
• Account-Based Marketing: Collaborate with the Americas strategic, enterprise, commercial, and Public Sector sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.
• Customer Growth & Retention: Work closely with customer success teams to design programs that deepen relationships with existing customers, leading to higher engagement, advocacy, and upsell opportunities. Focus on driving customer growth through strategic events, personalized campaigns, and tailored messaging.
• Experimentation: Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation.
• Regional Partner Marketing Leadership: Lead and expand Okta’s Americas partner marketing initiatives, ensuring strong engagement with key regional partners to drive joint marketing campaigns, co-branded programs, and partner-led demand generation activities. Work closely with the partner ecosystem to leverage their reach and impact in generating pipeline.
• Team Leadership & Development: Build, mentor, and manage a high-performing regional marketing team, fostering a culture of collaboration, innovation, and accountability. Provide coaching and professional development to ensure team members thrive and grow within their roles.
• Data-Driven Marketing: Use data and analytics to monitor campaign performance, identify trends, and optimize regional marketing initiatives for maximum ROI. Work with marketing operations to provide regular reporting on marketing performance to executive leadership, highlighting successes, challenges, and key insights.
• Cross-Functional Collaboration: Collaborate closely with global marketing, sales, customer success, and partner teams to ensure alignment and integration of regional marketing efforts. Maintain effective communication channels to ensure the smooth execution of joint marketing initiatives and seamless coordination across functions.
• Budget & Resource Management: Own the Americas regional marketing budget, allocating resources to programs that will have the highest impact on revenue generation and customer growth. Ensure effective use of marketing spend, continuously optimizing for efficiency and effectiveness.

What you’ll bring to the role

• Bachelor’s degree from an accredited university, MBA a plus
• Minimum 10+ years of experience in field marketing, and a minimum of 5 years’ experience in a similar senior role
• Proven track record of managing and mentoring a team of Regional/Partner Marketing Managers
• Proven track record of working with sales leaders to build and consistently deliver results against agreed targets
• Inbound and outbound marketing strategy/execution experience and good understanding of digital marketing best practices
• Solid experience driving, managing and executing marketing activities with channel partners
• Proven track record of running successful Account Based Marketing programs
• Proficient with gathering analytics and understanding data and insights
• Strong leadership and team management skills, with experience building and scaling high-performing marketing teams. Ability to inspire, coach, and empower teams to achieve ambitious goals.
• Ability to navigate culture and politics across multiple functions
• Ability to translate business objectives into a clear marketing action plan
• Ability to translate business objectives into marketing goals and measurements
• Strong communication skills and ability to present to senior stakeholders and adapt to audience needs

 

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies: