Product Marketing Manager, OCI

About the Role

Okta seeks a dynamic and driven Product Marketing Manager to join our Customer Identity team. In this role, you'll play a critical part in defining and executing go-to-market strategies for Okta’s Customer Identity —empowering IT and security teams to create seamless and secure digital experiences for their customers.

You will lead the development of compelling product messaging, use cases, and positioning while working cross-functionally with Product Management, Sales, and Marketing teams. If you're passionate about translating technical capabilities into customer value and know how to cut through the noise to reach the right audience—this role is for you.

The Opportunity

This role will drive the business and go to market to support the rapid growth of Okta’s Customer Identity. This includes creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing to target the right buyers and influencers.

What you’ll be doing 

• Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders.
• Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize your product offerings internally and externally.
• Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end-to-end go-to-market planning and execution.
• Champion the voice of the customer by engaging in regular conversations with customers and validating messaging through ongoing feedback
• Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content
• Work closely with campaign teams to deliver high-performing, data-driven programs across digital and field marketing channels.
• Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics.

What you’ll bring to the role

• 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills to manage multiple priorities in a dynamic environment
• Proven ability to drive programs from initiation to success
• Strong cross-functional collaboration skills and ability to influence stakeholders

And extra credit if you have experience in any of the following! 

• Familiarity with CIAM use cases or experience in Security industry
• Comfortable marketing to a mix of IT, marketing, and technical audiences

#LI-Hybrid