Senior Vice President of Marketing

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere. With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

Reporting to the Chief Executive Officer (CEO), the Senior Vice President of Marketing (SVP) will lead OffSec’s global marketing organization, driving strategies and execution across enterprise and consumer audiences. This critical role will focus on scaling the company’s marketing efforts in alignment with its growth trajectory, targeting both mature and emerging markets. The SVP will be responsible for demand generation, web sales, B2B customer acquisition, product marketing, field and partner marketing, brand building, and community engagement. The ideal candidate will have the leadership experience and hands-on approach to guide the marketing function and ensure it matures into a world-class operation, with the potential to evolve into a Chief Marketing Officer (CMO) role.

Duties and responsibilities

Demand Generation and B2B Customer Acquisition

• Demand Generation:
• Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline.
• Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts.
• Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment.
• B2B Customer Acquisition:
• Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors.
• Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals.
• Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).

Web Customer Acquisition and Optimization

• Drive web traffic, web sales for B2C and B2B sales through ad optimization, SEO/SEM, landing page optimization, and funnel conversion improvements.
• Leverage analytics tools to test, measure, and optimize marketing initiatives.
• Develop and execute campaigns that drive measurable growth in new customer acquisition and expand lifetime value (LTV).

Product Marketing

• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with value drivers.
• Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences.
• Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators.
• Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations.
• Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights.

Field and Partner Marketing

• Field Marketing:
• Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives.
• Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement.
• Partner Marketing:
• Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities.
• Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns.

Brand Building and Thought Leadership

• Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership.
• Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally.
• Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers.

Community Engagement

• Build and engage OffSec’s passionate, global user community through events, campaigns, and digital experiences.
• Develop programs to foster customer advocacy and loyalty, leveraging the strength of OffSec’s brand.

Team Leadership and Development

• Recruit, develop, and retain a high-performing marketing team.
• Foster a culture of accountability, creativity, and data-driven decision-making.

Qualifications

Experience

• 10+ years of marketing leadership experience, with a strong focus on enterprise B2B marketing, demand generation, and customer acquisition.
• Proven ability to scale growth-stage companies from $50M to $200M, preferably in private equity-backed environments.
• 3+ years of experience working in cybersecurity knowing the uniqueness of the cybersecurity professionals for how they like to engage and the challenge cybersecurity industry faces
• Experience with SaaS, managing the customer lifecycle, and marketing to B2B and B2C audiences.
• Track record of working in a private equity-backed company focusing on strong EBITDA growth.
• Expertise in field and partner marketing, including co-marketing initiatives.
• Demonstrated success in developing and launching product marketing strategies and programs.

Technical and Strategic Expertise

• Deep knowledge of B2B demand generation, ABM, and the use of marketing automation tools (e.g., Marketo, HubSpot, Salesforce).
• Proficiency in analytics-driven marketing, funnel optimization, and ad performance tracking.
• Familiarity with leveraging third-party research firms (e.g., Gartner, Forrester) to enhance brand credibility.
• Cybersecurity and training/education experience preferred, but not required 

Leadership

• A strategic thinker with hands-on execution skills and the ability to lead from the front.
• Experience managing and inspiring distributed teams in a fast-paced, entrepreneurial environment.

Other Attributes

• Exceptional written and verbal communication skills.
• Strong interpersonal skills with a collaborative mindset.
• Passion for building communities and engaging with a global user base.

Why Join OffSec?

OffSec is a market-leading cybersecurity training and certification company, with a unique blend of enterprise and direct-to-consumer businesses. The company is poised for tremendous growth and offers the opportunity to shape its marketing function into a best-in-class operation. As SVP of Marketing, you will play a pivotal role in scaling the company to new heights and expanding its impact worldwide.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position will have multiple direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.