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Sales Associate for Strategic Analytics & Insights (SAI)

Job Description

As a Sales Associate for Strategic Analytics & Insights (SAI) at NielsenIQ, you will be responsible for driving profitable revenue growth by expanding our portfolio of analytics solutions to clients across the BNL region. This role requires a proactive, client-focused professional who can identify opportunities, build strong relationships, and deliver impactful solutions that meet business needs.

Your Key Performance Indicators (KPIs) would be: Achievement of monthly and quarterly revenue targets. Increase in sales conversion rates and reduced sales cycle time. Create cross and upsell opportunities with existing clients. High client retention and satisfaction scores.

RESPONSIBILITIES

  • Develop and execute sales plans to achieve revenue and profitability targets.
  • Identify and pursue new business opportunities within existing and prospective client accounts, contribute to RFP responses and proposal development.
  • Lead client meetings, deliver compelling pitches, and present insights that showcase the value of our analytics solutions.
  • Build and maintain relationships with key decision-makers at client organizations. Understand their needs, challenges, and business goals and recommend the most relevant solutions.
  • Maintain knowledge of NielsenIQ’s SA&I offering and effectively position them against competitor solutions.
  • Negotiate pricing and contract terms in alignment with company guidelines.
  • Manage an active sales pipeline, from prospecting to closing deals.
  • Provide regular updates on pipeline progress, forecasting, and sales performance.

REQUIREMENTS

  • 3-5 years of experience in market research in FMCG, agency or client side.
  • Selling experience related to market research, marketing, brand management.
  • Analytical mindset with the ability to translate data into actionable client recommendations.
  • Strong communicator and ability to develop and execute strategic sales plans.
  • Ability to navigate complex sales cycles, negotiate contracts, and close deals.
  • Proactive, results-driven, and able to work independently.
  • Proficiency in English and Dutch.

WHAT WE CAN OFFER

  • Hybrid and flexible working conditions
  • International team
  • Great variety of projects with often an international focus/impact and great client exposure
  • Many training & development opportunities and (international) career paths

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Full-time, hybrid
DATE POSTED
May 7, 2025

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