VP, Product Marketing

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description:

Join Nielsen's Performance Marketing team and be at the forefront of fueling global revenue growth!

We are focused on strengthening our market leadership positioning and building meaningful connections with our target audience at critical moments throughout their buyer journey.

Our work directly contributes to the growth of Nielsen’s customer base, lifetime value, and overall business success. We achieve this by developing and implementing a segment-based approach with value-rich messaging across all marketing activities, from initial positioning to strategic execution and ongoing measurement.

We succeed through data-informed strategies, innovative thinking, strong creative execution, and a commitment to continuous improvement. We are a strategic partner to our Sales, Product, and Customer Success teams.

About The Job

The product marketing team drives Nielsen's market position by leveraging deep market intelligence to understand customer needs, competitive landscapes, and emerging industry trends. This team plays a critical role in achieving and maintaining product-market fit by identifying key audience segments and crafting compelling messaging, value propositions, and unique selling propositions (USPs) that resonate with our target audience. Through close collaboration with product, sales, and customer success, they ensure our product offerings are well-prepared for the market, and our commercial and customer success teams are equipped with the necessary training and materials to drive product adoption and growth.

We are seeking a data driven and result oriented VP of Product Marketing. In this role you will lead a team of global product marketers responsible for developing and executing comprehensive product launch and effective product positioning strategies that effectively communicate the value of our products and solutions to the target audience. This role empowers our sales and marketing teams with the tools and knowledge they need to achieve our growth objectives, requiring an understanding of the media and advertising industry, strategic thinking and leadership skills, and a proven track record of driving successful product launches and market penetration.

• Strategic Leadership:
• Develop and implement a comprehensive B2B product marketing strategy (global and regional) aligned with the company's overall business objectives.
• Lead and mentor a high-performing product marketing team, fostering a culture of curiosity, innovation, and teamwork.
• Serve as a key member of the Performance Marketing leadership team, positively contributing to the achievement of team goals and ongoing development of team culture. 
• Market and Target Audience Intelligence:
• Conduct and maintain market research and competitive analysis identifying market trends across key regions, competitor positioning, current and future customer needs, and opportunities for differentiation.  
• Develop and maintain audience segments built on an understanding of our target audience, including defining characteristics, pain points, buying behaviors, and decision-making processes.
• Product Positioning & Messaging:
• Define and refine product positioning and messaging that resonates with our target audience and highlights the unique value proposition of our products.
• Develop compelling content, including website copy, sales collateral, presentations, and case studies, to support marketing and sales efforts.
• Ensure consistent messaging across all marketing channels and touchpoints.
• Go-To-Market strategy:
• Partner with cross functional GTM teams to develop and go-to-market plans for new product launches and existing product enhancements.
• Work alongside Commercial Marketing to bring new products to market by effectively reaching the target audience with a compelling value rich messaging. 
• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
• Sales Enablement:
• Develop and deliver sales training and enablement materials to equip the sales team with the knowledge and tools they need to effectively sell our products.
• Create and maintain a library of sales tools, including product demos, presentations, and competitive battlecards.
• Act as a trusted strategic advisor and partner to the sales team, providing product, market and target audience expertise and support.

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• 8-12 years of experience in B2B product marketing, with a proven track record of success. 
• Experience in the media, advertising, and market research industry is a plus. 
• Strong leadership and management skills, with experience leading and developing high-performing teams.
• Deep understanding of B2B product marketing principles and best practices.
• Ability to partner successfully across cross functional teams such as sales, product, marketing and customer success.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.  
• Capable of managing in chaos, prioritizing, and effectively setting team and stakeholder expectations 
• Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions  
• Excellent written and verbal communication skills; able to influence at all levels of the company through clear communication

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimate of salary range for a new employee to be offered this role would be $100,000 - $300,000 which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.  

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