Digital Marketing Manager (Remote - US)

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We are an ever-growing team, guided by our iCREATE values of Integrity, Collaboration, Respect, Empowerment, Accountability, Trust, and Excellence. We hold these values in high regard and are driven to succeed in all we do.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.

Job Summary:

The Digital Marketing Manager is responsible for the design and implementation of digital marketing programs. This role partners with the specialty markets marketing leads to assist in designing digital programs specific to each specialty market to drive inbound marketing leads, and support inside and net new sales. This role is responsible for development, management, and maintenance of the targeted list of prospects and customers by market. Additionally, the Digital Marketing Manager is responsible for the development of digital campaign testing, tracking, and reporting on campaign and lead KPIs.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

• Develop and manage digital marketing campaigns and plans across all of Nextech’s digital channels in support of business objectives and sales goals
• Drive testing, reporting, optimization, and analysis on digital marketing programs through KPIs, benchmarks, and key levers that will inform new strategies to continually improve campaign performance
• Develop personalization and optimization strategies for engaging and converting target accounts
• Partner with Industry Marketing, Events, Creatives Services, Sales, Client Success, and Product teams to translate their work into marketable digital assets
• Establish quarterly goals and KPIs to track and manage the effectiveness of digital marketing programs
• Develop list management and maintenance strategy for account segmentation and targeting through digital marketing programs
• Carry out additional responsibilities as assigned based on business need

• 5+ years of marketing experience with digital marketing and/or demand generation responsibilities
• Experience in building digital campaigns through paid channels, including SEM, paid social, display/retargeting, industry and association partners, and intent-based platforms
• Experience with testing, tracking, and reporting of performance metrics
• Experience in email marketing and building, managing, and maintaining customer and prospect lists
• Strong analytical skills and experience using data to drive actionable insights and decision-making
• Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
• Strategic thinker, with strong program and project management skills and attention to detail

• Advanced experience working with Google Analytics, HubSpot, SEM, SEO, paid social, and complimentary platforms

• Remote
• Long-distance or air travel as needed – not to exceed 10% travel. 
• Activities require a significant amount of work in front of a computer monitor.

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• iCREATE Employee Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options