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Copywriter (Contract)

NerdWallet is looking for a versatile copywriter to join our highly collaborative, centralized team of copywriters. Too often, the world of personal finance is obscure, stuffy, and promotional — leaving people feeling confused or, worse, manipulated. But, NerdWallet’s changing all that. 

As a copywriter you will be writing copy for our email team as well as other channels; leverage and occasionally develop strategic insights to shape your work; and use brand voice to help make personal finance more palatable for the masses. This role will report to a Creative Director.

Roles and Responsibilities

Want to join us? As a qualified candidate, you’ll be proficient in email writing and have a track record of successful email ideation, collaboration, and content execution, as well as the ability to write on-brand copy that inspires and educates. Also a must? Partnering closely with our email channel managers to proactively refine strategy, as well as identify new areas to test to improve business metrics.

You should also be fluent with other mediums including writing for social and landing pages design, digital and social ads, emails, and banners. You will work closely with our designers to bring ideas to life across multiple channels and project types.

Where you can make an impact: 

  • Making an otherwise drab topic like personal finance be enjoyable to read. And at the same time, ensuring that your copy is rooted in strategy and business goals.
  • Executing across multiple channels including email, social media, and landing pages, as well as headline-driven placements.
  • Having the ability to expertly review copy and identify opportunities for improvement.
  • Organizing and documenting work so that it is easy to share with your collaborators and stakeholders. This includes creating organized copy docs and being able to utilize collaborative tools like Figma.
  • Collaborating cross-functionally to ensure content and visuals work together and that your work goes out on time and on brand — checking off both business and brand objectives.
  • Digesting performance metrics and stay on top of industry trends and standard processes.
  • Understanding how your work fits into and supports the larger NerdWallet customer journey.
  • Sharing your work across teams and with your fellow content strategists. Expertly articulating your creative approach as well as the results from messaging testing.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 3-4 years of related experience on an in-house creative team or at an advertising or marketing agency
  • A strong portfolio — featuring innovative and thoughtful email executions and success stories
  • Ability to multitask in a fast-paced environment
  • A love of storytelling and thinking creatively to build impactful user experiences and marketing materials
  • Bonus points: Experience writing about financial products (think credit cards, banking, mortgages/loans, insurance or investing)

Where:

  • This role will be remote (based in the U.S.) or Canada.

Pay Transparency & Contract Details:

  • The hourly rate for this position is $60/hour
  • This is a W2 contract role hired by Magnit
  • The estimated schedule for this engagement would be 32 hours per week from January-December

#LI-Remote

#LI-4

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Average salary estimate

$124800 / YEARLY (est.)
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$124800K
$124800K

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What You Should Know About Copywriter (Contract), NerdWallet

NerdWallet is excited to invite a talented Copywriter (Contract) to join our dynamic and collaborative team! If you're passionate about transforming the often confusing world of personal finance into something engaging and intelligible, this is the role for you. As a vital part of our email team, you'll get to showcase your flair for writing captivating copy while maintaining our brand voice. Your creative language will help demystify finance for our audience while supporting strategic insights to refine our messaging. In this role, you’ll be crafting compelling content for multiple channels—including emails, social media, and landing pages—under the guidance of a Creative Director. With a knack for partnership, you'll collaborate closely with email channel managers and designers to not only bring your ideas to life but also ensure that your copy aligns with our business goals. With NerdWallet's ethos of making finance friendly, your impact will be felt across various marketing mediums as you contribute to a passionate team that values storytelling and effective communication. Join us in making even the driest financial topics enjoyable and accessible, all while documenting your progress and staying updated on industry trends. Ready to make a change in the finance landscape? Apply today and let your creativity shine with NerdWallet!

Frequently Asked Questions (FAQs) for Copywriter (Contract) Role at NerdWallet
What does the Copywriter (Contract) role at NerdWallet entail?

The Copywriter (Contract) position at NerdWallet involves crafting engaging copy for our email team and other marketing channels. You’ll collaborate closely with email channel managers to refine strategies while ensuring your writing aligns with our brand voice. This role is all about making personal finance approachable and fun for readers.

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What qualifications are needed to be a Copywriter at NerdWallet?

To qualify as a Copywriter (Contract) at NerdWallet, you should have 3-4 years of experience in a creative role within an agency or in-house team, along with a strong portfolio showcasing successful email campaigns. Knowledge of financial products is a plus, but if you have a passion for storytelling and meet most criteria, we encourage you to apply!

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How does the Copywriter role contribute to NerdWallet's overall mission?

As a Copywriter (Contract) at NerdWallet, you will play a crucial role in our mission to make personal finance accessible and enjoyable. Your work will directly impact how we communicate with our users through engaging and informative content, thereby helping them make better financial decisions.

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Is the Copywriter (Contract) position at NerdWallet remote?

Yes, the Copywriter (Contract) position at NerdWallet offers a remote work environment. Candidates based in the United States or Canada are encouraged to apply, allowing you flexibility while contributing to our collaborative team.

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What types of content will I be creating as a Copywriter at NerdWallet?

In the Copywriter (Contract) role at NerdWallet, you will create various types of content, including emails, social media posts, landing pages, and digital ads. Your writing will reflect our brand voice while incorporating strategic insights to engage and inform our audience effectively.

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What are the expected hours for the Copywriter (Contract) role at NerdWallet?

The expected hours for the Copywriter (Contract) role at NerdWallet are approximately 32 hours per week. This position is a W2 contract role that spans from January to December, allowing you to immerse yourself in multiple projects throughout the year.

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What is the pay rate for the Copywriter (Contract) position at NerdWallet?

The pay rate for the Copywriter (Contract) position at NerdWallet is $60 per hour. This competitive hourly wage reflects our commitment to attracting top talent who can enrich our team's creative efforts.

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Common Interview Questions for Copywriter (Contract)
Can you describe your experience with email copywriting and its impact?

When answering this question, focus on specific examples of successful email campaigns you've executed. Discuss your approach to email writing, including how you engaged readers and drove desired outcomes. Highlight your understanding of analytics to showcase how your copy contributed to improved response rates.

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What strategies do you use to ensure your copy aligns with brand voice?

Explain your process for familiarizing yourself with a brand’s voice. Talk about researching competitors, understanding target audiences, and developing key messaging frameworks. Elaborating on how you maintain brand consistency across different channels can also showcase your attention to detail.

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How do you approach collaboration with designers and other team members?

Discuss the importance of cross-functional teamwork in your writing process. Offer examples of past projects where your collaboration with designers or marketers led to enhanced outcomes. Emphasize effective communication and mutual respect as key elements in ensuring synergy among team members.

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Describe a time you faced a challenge with a copywriting project. How did you overcome it?

Use the STAR (Situation, Task, Action, Result) method to convey this experience. Highlight a specific project, the challenges you encountered, what actions you took to address those challenges, and the results that followed. This showcases your problem-solving skills and resilience.

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What tools or platforms are you familiar with for creating and managing copy?

Mention specific tools you have used, such as Figma for design collaboration or project management software to organize tasks. Discuss how these tools helped enhance your workflow, efficiency, and overall quality of work. Providing examples how you used them to improve communication would be beneficial.

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How do you ensure that your copy is persuasive and drives action?

Highlight techniques you apply to create persuasive copy, such as understanding customer pain points, utilizing emotional appeals, and clearly stating calls-to-action. You could share examples of successful copy that has led to increased engagement or conversions, underlining the results of your efforts.

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Can you provide an example of a campaign where you used data to influence your writing?

Share a concrete example of how you analyzed performance metrics to refine a campaign. Discuss the data you evaluated, the insights obtained, and how those shaped your writing to improve effectiveness. This demonstrates your data-driven mindset and adaptability.

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What storytelling techniques do you find most effective in engaging readers?

Outline specific storytelling techniques you rely on, such as establishing a relatable character, maintaining a clear structure, or invoking emotions. Provide examples of successful content that used these techniques to resonate with audiences and drive engagement.

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How do you stay current with trends in copywriting and digital marketing?

Talk about your ongoing efforts to keep updated on industry trends, such as following reputable marketing blogs, participating in webinars, or engaging in professional communities. Discuss how staying informed directly enhances your copywriting skills and strategies.

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What draws you to copywriting, especially within the personal finance sector?

Express your passion for storytelling and helping individuals navigate critical decision-making areas, like personal finance. Share your desire to make complex topics more digestible and how the opportunity to impact people's lives through your writing empowers you as a copywriter.

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Confident financial decisions stem from clarity. Our mission is to provide the tools, information, and insight people need to navigate all of life's financial decisions. So they can easily find what they need and get back to life.

36 jobs
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Inclusive & Diverse
Rise from Within
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Contract, remote
DATE POSTED
November 24, 2024

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