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Associate Manager, Retail Development (UP&E)

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

The Associate Manager, Retail Development will identify opportunities for Universal Pictures theatrical releases and NBC Television programs brands with a cross-category focus at Growth Channel accounts, with an emphasis on Specialty retailers. The Manager role reports into the Senior Manager, Retail Development strategizing, developing, pitching, securing, and implementing merchandise and marketing programs that deliver incremental product placement at retail.

Responsibilities include:

  • Manages the overall retail relationship with Buyers with frequent communication in-person, virtually and electronically.
  • Develops strategy, presents opportunities, and secures retailer alignment to implement programs that drive incremental product placement.
  • Works with appropriate retail personnel at all levels (DMM’s, Buyers, Planners, etc.) to develop, plan, and effectively implement programs that drive sales and build awareness of NBCU IP.
  • Responsible for the sell-in of new partnerships, as well as maintaining business on evergreen franchises, to deliver YOY growth.
  • Serves as the retail expert to licensees and Universal partners; provides information, strategic direction, and collaborative partnership with the goal to drive incremental sales.
  • Responsible for organizing meetings and delivering film/TV/Property presentations with retailers and collaborates with Category, Retail Marketing, Franchise, Product Development, Creative, Consumer Insights, Data Analytics, and Operations on pitch materials.
  • Partners with licensees on sell-in of products at retail for all relevant NBCUniversal properties; Regularly reviews performance of existing licensees and makes recommendations based on Buyer feedback and first-hand experience.
  • Proactively reviews and analyzes sales performance at all accounts. Uses sales data to inform decisions on how to strategically create more business or to pivot in a different direction to continue growth, anniversary support, and hit financial goals.
  • Researches and understands business, retail, and market trends to be at the forefront of new business opportunities, new trends, and new initiatives. Proactively finds white space opportunities to present to retailers to secure incremental business.
  • Manages complex and flexible business models across DTR, POD and licensee opportunities across multiple retailers. Identifies financial goals for each opportunity and uses insights to help steer specific business strategy and sell-in efforts.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $85,000

Qualifications

Qualifications/Requirements:

  • 3-5 years’ experience in Licensor/Licensee organization or comparable industry.
  • BA/BS degree preferred or equivalent work experience
  • Experience working with specialty retailers strongly preferred
  • Proactive and solution-oriented mindset who can drive results in a fast-paced environment 
  • Strong analytical skills: True understanding of retail math and timeline
  • Collaborative mindset: Ability to work effectively with diverse teams
  • Strong interpersonal skills: Excellent communication and relationship-building skills
  • Attention to detail: Strong organization and time-management skills 
  • Problem-solving skills: Ability to identify and resourcefully find solves
  • Retailer and/or vertical experience in fashion and home
  • Comprehensive knowledge of CP production timelines and creative capabilities/limitations
  • Ability to work on several projects simultaneously and maintain flexibility to adapt to changing priorities, can work cross functionally with creative/PD, retail, and franchise counterparts.
  • Self-starter who proactively identifies sales solutions that meet the needs of the retailer as well as Universal's sales objectives.
  • Proficient with Keynote, PowerPoint and Excel.
  • Strong presentation skills with proven ability to present to buyers, licensees, and senior management.
  • Strong organization and communication skills.
  • 20-30% travel required.

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

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Average salary estimate

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$70000K
$85000K

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What You Should Know About Associate Manager, Retail Development (UP&E), NBCUniversal

As an Associate Manager in Retail Development for Universal Products & Experiences (UP&E), you will play a key role in shaping the retail landscape for Universal Pictures and NBC's television brands. This exciting position, based in Universal City, California, involves identifying opportunities within specialty retailers and executing merchandise and marketing programs that will drive product placement and sales. Working closely with various retail partners, you’ll strategize and develop pitch materials to present the incredible universe of NBCUniversal's iconic brands. You'll manage relationships with buyers, ensuring frequent communication and collaboration to create impactful retail experiences. A proactive problem-solver, you'll analyze sales data and trends to adjust strategies and capture new business opportunities continuously. By liaising with various teams, you’ll help bring NBCUniversal's diverse intellectual properties to the forefront in retail spaces, all while encouraging the company's commitment to diversity, equity, and inclusion. Enjoy a vibrant workplace culture where your ideas and creativity can shine, coupled with substantial benefits, including medical, dental, and tuition reimbursement. Join NBCUniversal, where you can be your authentic self and leave a genuine mark in the world of entertainment and retail!

Frequently Asked Questions (FAQs) for Associate Manager, Retail Development (UP&E) Role at NBCUniversal
What are the responsibilities of an Associate Manager, Retail Development at NBCUniversal?

As an Associate Manager, Retail Development at NBCUniversal, your key responsibilities include managing retail relationships with buyers, executing marketing programs, and ensuring product placement. You'll collaborate with diverse teams, analyze sales performance, and leverage data to uncover new business opportunities. This role emphasizes strategic planning and effective communication to drive growth and sales across various retail channels.

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What qualifications are required for the Associate Manager, Retail Development position at NBCUniversal?

To be considered for the Associate Manager, Retail Development position at NBCUniversal, you should have 3-5 years of experience in a Licensor/Licensee organization or a comparable industry. A BA/BS degree is preferred. Additionally, strong analytical skills, experience with specialty retailers, and excellent communication abilities are essential to thrive in this fast-paced role focused on retail development and brand promotion.

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What kind of benefits can I expect as an Associate Manager at NBCUniversal?

As an Associate Manager at NBCUniversal, you can enjoy a range of competitive benefits including medical, dental, and vision insurance, a 401(k) plan, generous paid leave, tuition reimbursement options, and various discounts and perks. NBCUniversal is dedicated to supporting the well-being and professional development of its employees, ensuring a healthy work-life balance.

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How does NBCUniversal promote diversity and inclusion in the workplace?

NBCUniversal takes pride in its Diversity, Equity, and Inclusion initiatives. The company actively fosters an inclusive culture where every employee feels supported, embraced, and heard. Their commitment to diversity is reflected in their hiring practices and corporate social responsibility efforts, aiming to create content that resonates with a diverse global audience.

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What is the work environment like for an Associate Manager at NBCUniversal?

The work environment for an Associate Manager, Retail Development at NBCUniversal is dynamic and collaborative. Employees work in a supportive and inclusive atmosphere that encourages creativity and innovation. The hybrid work model allows for flexibility, with opportunities for in-person collaboration as well as remote work, all while engaging with teams across various functions to drive retail success.

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What skills are essential for success in the Associate Manager, Retail Development role?

Success as an Associate Manager, Retail Development at NBCUniversal requires strong analytical skills, the ability to communicate effectively, and a collaborative mindset. Attention to detail, problem-solving capabilities, and a strong understanding of retail maths are crucial. Additionally, being proactive and having the ability to manage various projects simultaneously will greatly enhance your performance in this role.

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How does the Associate Manager, Retail Development contribute to NBCUniversal's goals?

In the Associate Manager, Retail Development position, you contribute significantly to NBCUniversal’s goals by identifying and executing merchandise and marketing strategies that enhance brand visibility and sales. Your role is vital in forging relationships with key retail partners and leveraging data-driven insights to optimize product placement, ultimately supporting NBCUniversal's mission to create memorable consumer experiences across its iconic brands.

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Common Interview Questions for Associate Manager, Retail Development (UP&E)
How do you approach building relationships with retail buyers?

When building relationships with retail buyers, it’s essential to establish trust and maintain open communication. Start by understanding their needs and priorities, which can be achieved through active listening and regular check-ins. Tailor your approach to each buyer and showcase how Universal’s products can meet their retail objectives. Share data and success stories to illustrate potential collaboration benefits.

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Can you describe a successful marketing program you've implemented?

In answering this question, focus on the objective, the strategies you implemented, and the results achieved. For example, discuss how you identified the target audience, developed compelling marketing materials, and coordinated with various teams to execute the campaign effectively. Use metrics to illustrate its success and highlight your role in driving results, aligning this with Universal's sales objectives.

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How do you analyze sales data to inform your retail strategies?

Analyzing sales data involves reviewing performance metrics and identifying trends that can guide retail strategies. Discuss your approach to utilizing tools like Excel for data analysis, and how you translate raw data into actionable insights. Explain how this analytical approach allows you to identify growth opportunities, adjust strategies, and deliver optimal results in retail placements.

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What experience do you have with specialty retailers?

To address your experience with specialty retailers, share specific examples of previous roles where you successfully collaborated with similar types of retail partners. Highlight any strategic initiatives or marketing campaigns you led, and how those experiences equipped you with the knowledge to navigate the unique challenges of specialty retail. Demonstrate your understanding of their operational nuances and consumer behavior.

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How would you manage multiple projects simultaneously?

Managing multiple projects requires strong organization and prioritization skills. Discuss your techniques for creating structured timelines, utilizing project management tools, and regularly communicating with relevant teams to stay on track. Emphasize your ability to remain adaptable to changing priorities while ensuring that all projects align with Universal's overall business objectives.

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Describe a challenge you faced in retail development and how you overcame it.

In discussing a challenge, provide a specific example that illustrates your problem-solving capabilities. Describe the situation, the steps you took to address the issue, and the outcome. Focus on your analytical skills and collaborative attempts to engage with others to find solutions, showcasing your ability to turn challenges into opportunities within retail development.

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How do you stay updated on retail trends?

Staying updated on retail trends is crucial in this role. Share how you regularly engage with industry publications, attend relevant expos, and participate in networking events. Additionally, discuss how you leverage social media and data analytics to track emerging trends, and how you integrate this information into your retail strategies to align with consumer preferences.

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What role do licenses play in retail development?

License agreements are vital in retail development as they allow brands to offer products that appeal to specific consumer markets. Discuss how you would collaborate with licensees to ensure product alignments with NBCUniversal's IP, while also ensuring that the products meet retailer standards. Highlight your communication strategies in maintaining these relationships to drive sales effectively.

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How do you ensure that marketing initiatives align with brand goals?

To ensure marketing initiatives align with brand goals, start by understanding Universal’s strategic objectives. Explain your process of collaborating with marketing, product development, and franchise teams to create cohesive programs. Discuss the importance of regular feedback loops and performance assessments to adapt campaigns as needed, ensuring alignment with overall business strategies.

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What tools and software are you proficient in for managing retail data?

Proficiency in software tools is crucial for this role. Highlight your experience with Excel for data analysis, Keynote for presentations, and any retail management software you might have utilized. Discuss how familiarity with these tools enhances your ability to analyze data, present findings, and collaborate effectively with cross-functional teams to optimize retail strategies at NBCUniversal.

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Passion for Exploration
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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
November 28, 2024

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