Field Marketing Program Specialist

Location: Strong preference for a candidate that is local to the Bay Area. Ideally you'd go into our Mountain View, CA office 1-2 days a week. Open to fully remote for the right candidate

What You Will Do

• Own and execute field marketing strategies aimed at driving engagement, lead generation, and brand awareness, with a focus on optimizing key initiatives.
• Plan, execute, and manage non-regional virtual events, ensuring that each event aligns with broader company goals and effectively engages target audiences.
• Manage the swag store, taking full ownership of inventory, ordering, and distribution to support marketing campaigns and events.
• Partner with the technical team to coordinate hands-on labs, ensuring that technical messaging is accurate, up-to-date, and effectively communicated.
• Collaborate with the customer success team to enhance regional customer engagement through well-aligned, impactful event programs.
• Monitor and analyze performance of field marketing events, providing actionable insights and strategic recommendations to leadership to guide future decisions.
• Ensure consistency across marketing materials, collaborating with creative teams to ensure all digital and print assets are on-brand and aligned with messaging.
• Work closely with the content team to ensure effective and consistent messaging across all marketing initiatives.
• Evaluate and optimize marketing programs, identifying areas for improvement and driving efficiencies through the implementation of best practices.
• Support the maintenance of the marketing playbook, ensuring strategies and tactics are documented and up-to-date for easy reference.
• Stay informed on industry trends, continuously applying this knowledge to refine and improve field marketing efforts.
• Prioritize and manage multiple projects, ensuring clear communication with stakeholders and maintaining focus on high-impact initiatives.
• Drive operational efficiency, streamlining processes and systems to improve workflow and enhance team performance.

What You Bring To The Table

• 3+ years of experience in event marketing, field marketing, or related roles with a strong focus on supporting and executing targeted programs and campaigns that drive engagement, leads, and brand awareness in a fast-paced, dynamic environment.
• Strong project management skills, with the ability to prioritize multiple initiatives simultaneously while ensuring high-quality execution of virtual events, campaigns, and other key marketing programs.
• Exceptional attention to detail and organizational abilities, enabling the effective management of marketing assets, materials, and resources, and ensuring they remain on-brand and impactful.
• Excellent communication skills, with the ability to craft clear, concise messaging for both internal teams and external stakeholders, ensuring alignment and clarity across various initiatives.
• Proven experience collaborating with cross-functional teams, including working closely with marketing, sales, technical, and customer teams to ensure successful program execution and alignment on objectives.
• Data-driven mindset, with strong analytical skills to assess the performance of programs, identify areas for optimization, and implement strategies that improve effectiveness and drive results.
• Familiarity with tools and platforms such as Salesforce, Marketo, Tableau, and project management software, with the ability to leverage these tools to track, measure, and report on field marketing efforts.
• Willingness and ability to travel as required for on-site event support (15-20%)

Compensation Range: 

Base compensation range: $94,000 - $120,000