Hubspot CRM and Lead Gen Specialist

Job Description:

We’re looking for a tech-savvy, execution-driven HubSpot CRM & Lead Generation Specialist to join our team and help fuel our sales pipeline and CRM performance. This is a hybrid role blending CRM management and manual lead generation. You'll ensure our HubSpot CRM is well-organized, automated, and insight-driven while running outbound lead generation campaigns across email and LinkedIn. You’ll collaborate closely with both Sales and Marketing to turn prospects into conversations—and conversations into clients.

Key Responsibilities:

Hubspot CRM & Automation (50%)

• Manage and optimize HubSpot pipelines, lifecycle stages, and workflows
• Build and maintain email sequences, newsletters, CTAs, and landing pages
• Segment, score, and tag leads based on behavior and fit
• Create performance dashboards and reports for sales and marketing teams
• Keep contact records clean and organized, removing duplicates and applying accurate tagging

 
Manual Lead Generation (50%)

• Build high-quality B2B lead lists using tools like LinkedIn, Apollo, or Clay
• Launch and manage cold email and LinkedIn outreach campaigns
• Track outreach results and responses inside HubSpot
• Collaborate with Sales team to handoff qualified leads or book calls
• Continuously optimize targeting and outreach copy based on performance
  
  

What Success Looks Like in This Role

• The Sales team has a clean pipeline and receives a steady flow of warm leads every week
• The Marketing team has clean contact lists that support well-targeted, responsive campaigns
• Manual work is reduced through effective use of automations and workflows
• Lead generation efforts are measurable, scalable, and directly aligned with the company’s growth goals

Qualifications:

• Minimum 2 years of hands-on experience with HubSpot CRM (Sales & Marketing Hub)
• Proven ability to run cold email and LinkedIn outreach campaigns
• Solid understanding of B2B sales pipelines, CRM workflows, and lead scoring
• Proficient in Google Sheets, Excel, and list-building tools
• Excellent written communication—clear, concise, and conversion-focused
• Highly organized, self-motivated, and proactive in managing multiple workflows
• Comfortable working remotely in a fast-paced, asynchronous environment
• Strong attention to process hygiene and detail
  
  

Why Join Us? 

• Work with a dynamic, fast-scaling team in the ecommerce space
• Flexible, remote-first setup
• Opportunity to shape both the tech and outreach side of our customer acquisition
• Meaningful cross-functional collaboration between sales, marketing, and operations