Hiring Scorecard: Senior Media Buyer - Affiliate LeadGen

Moname Consulting is seeking a dynamic and skilled Senior Media Buyer – Affiliate LeadGen to join our growing team in the accounting industry. This pivotal role demands an innovative thinker with a proven track record in media buying and affiliate marketing. As a Senior Media Buyer, you will be responsible for developing, executing, and optimizing media campaigns that drive lead generation efforts for our accounting services. The ideal candidate will thrive in a fast-paced environment, demonstrate exceptional analytical skills, and have a deep understanding of various digital marketing channels. You will work closely with cross-functional teams to align our lead generation objectives with our overall business goals. Your expertise will not only help in selecting the most effective channels and strategies but also in negotiating favorable terms with affiliate partners. This is an exciting opportunity to leverage your expertise in a rapidly evolving industry while contributing directly to the success of our marketing initiatives. If you are passionate about digital marketing and have a strong desire to drive measurable results, we want to hear from you. This position offers you the chance to shape our media buying strategies that will enhance our market presence and client acquisition efforts.

Responsibilities

• Develop and manage comprehensive media buying strategies focused on affiliate lead generation.
• Negotiate and establish terms with affiliate partners to maximize return on investment.
• Analyze market trends and competitor activities to identify new opportunities for lead generation.
• Develop relationships with key industry stakeholders and affiliates to ensure effective campaign execution.
• Monitor, analyze, and report on KPIs for media campaigns, making data-driven adjustments as necessary.
• Collaborate with creative teams to design engaging ad content that resonates with target audiences.
• Provide ongoing training and guidance to junior team members on best practices in media buying and affiliate marketing.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in media buying or affiliate marketing.
• Proven track record in managing large-scale digital marketing campaigns and affiliate networks.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent negotiation and communication skills with the ability to build relationships.
• Familiarity with various digital marketing tools and platforms, including analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.