Marketing Brand Strategist - job 2 of 2

Job Summary

A company is looking for a Marketing Brand Strategist to shape and elevate brand positioning across various touchpoints.

Key Responsibilities

• Develop and execute brand strategies that align with business objectives and resonate with healthcare audiences
• Define and maintain brand voice, positioning, messaging pillars, and visual identity
• Collaborate across teams to translate technical features into clear, benefit-driven messaging

Qualifications

• 5+ years of experience in brand strategy, preferably in healthcare, health-tech, or B2B SaaS industries
• Proven success in developing and launching brand strategies or campaigns
• Strong understanding of the healthcare ecosystem and digital health trends
• Bachelor's degree in Marketing, Communications, Brand Strategy, or a related field; Master's degree is a plus
• Experience working with HIPAA-compliant or regulated healthcare products