Data Driven Storyteller

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We're seeking a Data-Driven Storyteller to join our Communications team. In this role, you'll transform raw data into analysis and create compelling narratives that enhance our corporate reputation and create meaningful connections to our brand. You'll be a crucial team member responsible for mining data insights and crafting stories that generate media coverage and reveal the "why" people should be on Team Lyft.

Impact

As our Data-Driven Storyteller, you'll play an essential role in transforming our data into stories that matter, ultimately strengthening our brand connection and corporate reputation through evidence-based, human-centered narratives.

Responsibilities:

• Data Research & Analysis: Mine and analyze data to uncover meaningful patterns and insights that can be transformed into compelling stories; also assist in response to media inquiries regarding data analysis
• Narrative Development: Craft data-driven human interest stories and "under the hood" content that resonates with target audiences
• Media Strategy: Partner with PR professionals to develop data-informed story angles and hooks for earned media placement
• Cross-functional Support: Respond to data requests from Marketing & Communications leadership and other stakeholders to support earnings materials, partner announcements, etc.
• Newsjacking and Story Identification: Track ongoing trends and news and Identify opportunities to newsjack
• Knowledge Sharing: Train team members on data tools and techniques to enhance marketing effectiveness in targeting and other key areas

Experience:

• Proven experience in data analysis tools like Mode, Google Analytics, and SQL
• Strong storytelling abilities with a talent for making complex data accessible/engaging
• Proficiency in developing tangential yet interesting angles related to a product launch and/or a cultural moment
• Understanding of earned media and public relations principles
• Excellent written and verbal communication skills
• Ability to collaborate across teams and explain technical concepts to non-technical audiences
• Experience in marketing analytics preferred
• Proficiency with data analysis tools and visualization software

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $118,000 - $147,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.