Copywriter (12 Month Full-Time Contract)

Do you like words? Specifically imagining them, typing them, sorting them into brilliant, efficient sentences? Then this is the role for you. Loblaw Agency is currently looking for a Copywriter to join our team. The chosen candidate will play an integral role in our Loblaw Agency Team to develop ideas in support of our Brands.

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best customer experience. As a Copywriter, you thrive on taking an idea and making it different and engaging. Without forgetting the fun! But above all, you make it all relevant to the customer. You understand what makes each of the channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a message that tells a compelling story. You're a team player and collaborator who wants to take all the most engaging ideas for compelling copy.

If you are passionate about unique, imaginative, data-driven ideas, and if you thrive in an engaging, fast-paced environment, we’d like to meet you. Like now.

• The Copywriter will partner with the Manager, Art Direction on concept development and execution across
• Strong Strategic acumen to ensure concepts are insight-driven and on brief
• Attend briefings and kick off meetings and offer insight and expertise on best practices for messaging
• Develop concepts and copy across consumer-facing channels including In-store signage, out of home, print, digital, social, broadcast (scripts for radio, TV, OLV video) etc.
• Ensure a seamless customer message across all consumer touch points that reflects the brand
• Lead presentations of creative concepts and messaging to various marketing teams and Senior Management
• Ensure all projects meet brand standards and are completed on schedule
• Review talent castings and direct radio records/shoots as required to ensure the quality of the creative vision
• Develop relationships with external partners and vendors and provide direction/edits and approvals on outsourced copy as required
• Keep abreast about advertising trends, consumer surveys and other marketing related data
• Use organizational skills to maintain processes that provide structure to workflow of copy within the creative department

• Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent
• Minimum 5+ years of experience
• Experience in Retail, CPG, Loyalty, and working in regulated industries would be an asset
• Extreme attention to detail and strong organizational skills
• Demonstrated proficiency of writing across all channels
• A strong understanding of industry best practices and expertise in social content creation and digital marketing
• Excellent written and verbal communication skills
• Ability to present and justify creative ideas and concepts against the creative brief
• Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape
• A passion for big idea thinking and consumer centric storytelling and writing content that stands out in today’s world
• A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions
• Able to collaborate with a fast-moving team, in a stimulating and ever-evolving environment

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