Sr. Manager, Digital Marketing

LinkSquares is the leading contract lifecycle management company in the legal industry, named a Leader in The Forrester Wave™: Contract Lifecycle Management (CLM). 

Businesses run on contracts—they drive revenue, manage obligations, enable financing, and support reporting activities. Our AI-powered CLM SaaS product suite delivers end-to-end solutions trusted by some of the world’s most respected organizations, including DraftKings, Wayfair, TIME, and the Boston Celtics. We are proud to support our customers in achieving their goals, and remain dedicated to delivering value and innovation to meet their needs.

We ranked #174 on Deloitte’s Fastest-Growing Companies in North America, named “Contract Management Solution Provider Of The Year” by LegalTech Breakthrough Awards, and were proudly featured at #707 on the 2024 Inc. 5000 list of America's fastest-growing private companies.

At LinkSquares, our AI-powered, end-to-end contract management and analytics platform takes the manual, time-consuming, tedious tasks out of the contracting process. With LinkSquares, legal, finance, HR, and procurement teams save time, cut costs, and improve business outcomes. We are a 200+ person company headquartered in downtown Boston.

About the Role

LinkSquares is looking for a Senior Manager, Digital Marketing to join the Demand Generation team. This person should have expertise in developing, building, and executing successful campaigns to generate qualified leads across our target industries. You will partner with the sales organization, and cross-functional teams, to plan and execute go-to-market plans through digital campaigns via a variety of strategies and channels.

We are looking for a strategic and hands-on  digital marketing leader  who can move quickly to test new ideas and help the company grow with impactful, pipeline-driving campaigns. You’ll be part of the team developing and executing LinkSquares’ digital marketing strategy while applying data-backed insights across programs to proactively testing new ideas and maximizing ROI throughout our funnel.

Responsibilities:

• Align closely with Sales and cross-functional teams to oversee the planning and execution of account segmentation for intelligent targeting of prospect accounts across integrated digital campaigns 
• Design, plan, manage, and optimize integrated campaigns across multiple channels to generate pipeline and revenue, and provide insight across those channels (paid advertising, organic website, conversion rate optimization, content syndication, email marketing, and events)
• Execute an SEO strategy to support organic traffic conversion performance and pipeline goals while testing new strategies for AEO/AIO/GAIO
• Uncover and recommend opportunities for  personalized campaigns to foster engagement and deliver business opportunities from our ideal customer profile
• Create impactful nurture programs to improve conversion rates from leads to opportunities and other pipeline motions
• Utilize technology like 6sense) to analyze the marketplace, company, firmographics, and intent data to inform a strategy to engage target accounts
• Manage “always-on” campaigns to drive influence within current opportunities,generate top-of-the-funnel leads, and create high-intent activities
• Implement rapid testing across digital channels and help foster a culture of experimentation by developing test plans and monitor campaign performance results across acquisition channels
• Leverage and support event activities (local events, customized customer events, company events) to provide face-to-face opportunities for engagement between sales leaders and customers, along with pre- and post-event marketing strategies.

About You:

• Bachelor’s degree in business, marketing, or related field
• 7+ years of digital marketing / advertising experience
• Hands-on experience strategizing and launching digital campaigns across multiple digital channels, including paid social, paid search, paid display, SEO, and AEO/AIO
• Strong hands-on experience with platforms such as 6sense, Hubspot Google Analytics, Qualified, and Contentful CMS, or similar technologies
• Highly proficient at ad campaign reporting and ROI analysis, with a proven ability to maximize campaigns based on performance and testing
• Strategic outcomes owner for digital channels with a data-driven mindset
• Highly proficient with ad management tools such as LinkedIn Campaign Manager, Google Ads, and more
• People leader with experience managing direct reports
• Proficient with campaign reporting and analysis tools such as Salesforce, Hockeystack, and others
• Excellent written communication, organization, time-management, process and project management skills

About LinkSquares

Founded in 2015 with headquarters in Boston, we offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, unlimited vacation, paid parental leave and more. Learn more here: https://linksquares.com/careers/ 

For legal teams needing to move their business forward faster, LinkSquares provides a contracting platform for writing better contracts, analyzing what’s in existing contracts, and working better with their team. It differs from other tools on the market with its powerful AI insights, speed to providing tangible results, and ability to help the entire company collaborate better. LinkSquares saves companies hundreds of hours and thousands of dollars by eliminating manual contract processes and reducing the need for outside counsel. For more information, visit https://linksquares.com/.

LinkSquares is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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