Product Owner, LifeMD+

About us

LifeMD is a leader in virtual primary care, headquartered in NYC, and we're redefining how healthcare meets technology. Our vertically integrated digital care platform powers telemedicine, laboratory services, and pharmacy solutions, serving over 200 conditions across all 50 states.

At the heart of this transformation is our team of 50+ talented developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company—it’s a tech company revolutionizing healthcare.

If you're passionate about building impactful technology, solving complex challenges, and seeing your code change lives, LifeMD is the place to grow, innovate, and make a difference.

Join us and let's build the future of healthcare—together.

About the role

The Product Owner is responsible for growing and optimizing LifeMD+, a primary/urgent care subscription that provides patients access to benefits such as 24/7 appointments with licensed healthcare providers, same-day prescription renewals, and comprehensive lab testing. This role requires a deep understanding of the telehealth landscape, best practices in patient experience, and a laser focus for scaling a healthcare service line. The Product Owner will work closely with cross-functional teams to ensure successful subscription packaging and promotion, ideation of complementary products, integration within the larger LifeMD portfolio, and achieving long-term growth through effective value creation.  

Key Responsibilities:

• Develop and maintain a prioritized product roadmap, incorporating customer feedback, market analysis, and strategic business objectives
• Collaborate with product management and UX/UI teams to define clear, concise user stories and detailed acceptance criteria
• Conduct regular user acceptance testing (UAT) and quality assurance (QA) of the patient experience, alongside competitive research, to drive continuous product improvement
• Oversee lifecycle of complementary product offerings, from ideation and development to launch, go-to-market, and ongoing scaling
• Work closely with operations to develop resources needed by the clinical and care center team to deliver exceptional patient care
• In coordination with finance, develop appropriate pricing models; partnering with acquisition to create target personas and refine promotional language
• Build strategies that focus on cross-selling within the LifeMD portfolio, including nurturing audiences that would benefit from specialty/chronic care
• Enhance patient loyalty and long-term engagement through continuous improvement of patient-facing resources, including the LifeMD app
• Identify and manage partnerships that can support product and growth goals
• Define and track key performance indicators (KPIs) for LifeMD+, aligned with overall company budget and business goals, and leverage analytics to identify areas for optimization

Basic Qualifications:

• 5+ years of experience as a product owner (or similar role), or in product management/product marketing
• Proven track record of success in leading and growing a product line or business unit for a digital healthcare company
• Strong understanding of product development methodologies; experience with product discovery/validation techniques and proficiency with project/product management tools (e.g., Jira, ClickUp)

Preferred Qualifications:

• Excellent communication, presentation, and interpersonal skills
• Ability to prioritize effectively and manage multiple projects simultaneously
• Strong data-driven decision-making skills
• Ability to thrive in a fast-paced, dynamic environment

• Salary Range: $110,000-$150,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development