Lifecycle Marketing Lead - job 2 of 4

Job Summary

A company is looking for a Lifecycle Marketing Lead to enhance customer communications and engagement.

Key Responsibilities

• Collaborate with Product, Growth, and Content teams to boost activation and retention
• Lead strategy and execution of email, push, and SMS marketing communications
• Conduct A/B testing and analyze data to optimize lifecycle marketing efforts

Required Qualifications

• Experience in lifecycle marketing with a focus on email and cross-channel management
• Strong analytical skills, including proficiency in Google Analytics and A/B testing
• Proficient in marketing copywriting with at least 2 years of relevant experience
• Technical knowledge of HTML/CSS and understanding of API integrations
• Demonstrated passion for the company's mission and commitment to quality work