Product Manager - D2C Growth

👋🏻 Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here.

What have we been up to since then...?

In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:

🚀 Grown the team to over 60 Lakanauts, based across the UK, the Netherlands and France , enabling a choice-based, remote-first way of working

🚀 Launched Laka in a total of 5 countries, essentially helping more people in more places!

🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 7 years in a row - go us! 🥳)

🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like

🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!

Help us continue to change an outdated industry...

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

Product at Laka

As the Product Manager focused on the growth of our Retail business, you'll take ownership of your specific roadmap and backlogs for your product area, working to improve the attractiveness of our products, drive product adoption and retention.

Day-to-day you'll work on our D2C digital insurance experience from discovery to delivery. You'll tightly collaborate with Engineering, Design, Go-to-market and Insurance to focus on what's most important and continuously improve the experience of our riders. With a deep understanding of Laka's ethos, riders, products and brand, your strategies will help make our collective vision a reality through developing products and services that not only are fit-for-purpose, but that surprise and delight (in a positive way!).

What you'll be getting up to:

• Define and execute the strategy for our riders, clearly shaping our retail product roadmaps.
• Own the end-to-end product proposition, collaborating with our pricing, insurance product and go-to-market team
• Drive customer growth initiatives through effective onboarding strategies, proactive upselling and cross-selling, and retention-focused lifecycle management.
• Continuously build and leverage customer insights in collaboration with the go-to-market teams to ensure products are tailored effectively for each market.
• Work closely with the Product Lead for Commercial to leverage synergies across both roadmaps for our riders and partners
• Identify and pursue opportunities to expand our product offerings into new countries, additional insurance categories, and complementary services.
• Lead collaboration with the Platform team on integrating acquired businesses and managing complexity to ensure seamless transitions.
• Closely collaborate with Design and Engineering teams to translate customer insights into clearly defined features, managing delivery from concept to launch.

You'll be successful here by:

• Bringing 3-5 years of proven experience in product management, ideally gained within consumer-focused environments.
• Demonstrating genuine enthusiasm and empathy for cycling (we'll equip you with all the latest cycling industry knowledge).
• Leading rigorous and structured product discovery and priotisation processes, leveraging both quantitative data and qualitative user insights.
• Writing clear, precise, and actionable requirements to guide Insurance, Design and Engineering teams effectively.
• Excelling in cross-functional communication, enabling seamless collaboration and efficient product development processes.
• Consistently delivering impactful product initiatives that drive measurable business objectives.

And just so you know, Insurance experience isn't required (for most roles). We'll teach you anything you need to know and upskill you if needed. But... before you apply, please make sure that you have permission to work in the UK as we're unable to provide visa sponsorship for any of our current roles.

🍽 Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours

💃 Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!

🎳 Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)

👚 Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family

🚴 Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts

🌈 Belonging at Laka

We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging - our customer collective is broad and inclusive, and we'd like our own people to be too. We're fast becoming a global community of people and we believe each person's unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We'd love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing View email address on apply.workable.com