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Pricing & Deal Strategy Director

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for Kamp Kustomer each year.

About the Role

As Director of Pricing and Deal Strategy, you will be a high-level individual contributor responsible for developing and executing pricing strategies that maximize revenue and profitability for our products, and then working with our teams to bring these pricing strategies to life with our customers and prospects. This role is a mix of strategy and implementation/execution.

You will work closely with cross-functional teams, including Product Management, Sales, Customer Experience, Finance, and Marketing, to ensure our pricing models are competitive, aligned with market trends, and effectively communicated to our employees, customers, and prospects. You’ll partner closely with Sales and Customer Success to find the right pricing, discount, and deal configuration approach for strategic deals and customers.

We are seeking a leader who can work in a highly collaborative fashion with Product Management, Leadership, Marketing, and other teams to devise the right pricing strategies and put them into practice with customers and prospects.

We have a strong preference to hire this role in the New York Metropolitan Area (NY, New Jersey, CT) to take advantage of our hybrid work space in Manhattan.

Your responsibilities:

  • Develop and implement comprehensive pricing strategies for new and existing products, considering market dynamics, competitive landscape, and customer value propositions.

  • Conduct market and customer research and competitive analysis to identify pricing opportunities and trends, and provide actionable insights to the product and sales teams.

  • Collaborate with Product Management to define pricing models, structures, and guidelines that support product positioning and go-to-market strategies.

  • Work with Finance to build pricing models and financial forecasts, ensuring alignment with business objectives and revenue targets.

  • Partner with Sales to develop pricing proposals, discount strategies, and promotional programs that drive customer acquisition and retention. You’ll do this both programmatically and with specific deals. Use these learnings to inform revisions to pricing models and approaches.

  • Partner with Customer Experience to ensure successful rollout and communications of new pricing programs for our current clients.

  • Create and deliver pricing communication materials, including pricing guides, value propositions, and training sessions for internal and external stakeholders.

  • Monitor and analyze pricing performance against our financial targets, customer feedback, and market conditions to continuously optimize pricing strategies and tactics.

  • Stay informed about industry trends, regulatory changes, and emerging pricing methodologies to ensure our pricing practices remain competitive and compliant.

Your Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or advanced degree preferred.

  • 12+ years of proven experience in pricing strategy, deal desk, or related roles within a technology or SaaS company.

  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

  • Excellent communication and presentation skills, with the ability to articulate pricing strategies to diverse audiences.

  • Proficiency in market research, competitive analysis, and financial modeling.

  • Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

  • Strong understanding of pricing methodologies (particularly consumption-based pricing), value-based pricing, and pricing optimization techniques.

  • Proficiency in tools such as Excel and CRM systems.

    #LI-Hybrid

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.

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CEO of Kustomer
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Brad Birnbaum
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Average salary estimate

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What You Should Know About Pricing & Deal Strategy Director, Kustomer

Join Kustomer as our new Pricing & Deal Strategy Director, where you'll play a pivotal role in shaping our pricing strategies to maximize revenue and boost profitability. At Kustomer, an industry-leading conversational CRM platform based in New York, we’re revolutionizing customer experiences with intelligent tools that empower businesses. In this exciting position, you’ll collaborate with diverse cross-functional teams like Product Management, Sales, and Marketing to create competitive pricing models and ensure they align with market trends. Your insights will enhance our offerings, impacting well-known brands including Abercrombie and Priceline. You’ll dive deep into market research and competitive analysis to discover pricing opportunities, all while nurturing strong relationships within our dynamic Krew – a passionate group of individuals who genuinely care about their work. Embrace your strategic side as you implement innovative pricing structures and communicate effectively with both internal stakeholders and external clients. Your analytical skills will be put to the test as you address the complex data driving our pricing decisions. If you’re dedicated to enhancing customer service experiences and looking for a place that fosters growth and collaboration, Kustomer might just be your next adventure. Plus, enjoy the hybrid work setting that allows you to thrive in the vibrant New York environment or work remotely as you prefer!

Frequently Asked Questions (FAQs) for Pricing & Deal Strategy Director Role at Kustomer
What can I expect from the Pricing & Deal Strategy Director position at Kustomer?

As a Pricing & Deal Strategy Director at Kustomer, you can expect a role that is both strategic and hands-on. You will be responsible for developing pricing strategies aimed at maximizing revenue while collaborating closely with teams like Sales and Marketing. This position offers you the opportunity to engage deeply with market trends and customer needs, impacting how we serve our clients and shape our product offerings.

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What qualifications are necessary for the Pricing & Deal Strategy Director role at Kustomer?

To be considered for the Pricing & Deal Strategy Director role at Kustomer, candidates typically need a bachelor's degree in Marketing, Business, or Economics, with at least 12 years of proven experience in pricing strategy or related fields, specifically within technology or SaaS companies. Advanced degrees and strong analytical skills are highly valued as well.

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How does Kustomer foster collaboration among its teams for the Pricing & Deal Strategy Director role?

At Kustomer, collaboration is at the heart of our operations. As a Pricing & Deal Strategy Director, you will work closely with cross-functional teams, including Product Management, Sales, and Customer Success, to implement pricing strategies effectively. Our culture of openness encourages you to share insights that drive customer-centric solutions.

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What is the importance of market research in the Pricing & Deal Strategy Director position at Kustomer?

Market research is crucial for the Pricing & Deal Strategy Director at Kustomer as it helps identify competitive pricing opportunities and understand consumer behavior. This insight allows you to craft pricing strategies that resonate with customers, ensuring our offerings are both attractive and profitable.

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Can you describe the company culture at Kustomer for the Pricing & Deal Strategy Director role?

Kustomer prides itself on a vibrant and inclusive company culture where passionate individuals come together as a 'Krew.' As the Pricing & Deal Strategy Director, you will be part of a collaborative environment that values diversity, continuous learning, and collective success, perfect for fostering professional growth.

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What kind of impact will the Pricing & Deal Strategy Director have on Kustomer's success?

As the Pricing & Deal Strategy Director at Kustomer, your impact will be significant. You will develop pricing strategies that not only drive revenue growth but also enhance customer satisfaction by aligning value with pricing. Your role ensures that Kustomer remains competitive in the market, directly influencing our overall success.

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How does Kustomer ensure ongoing development and support for the Pricing & Deal Strategy Director?

Kustomer is dedicated to the ongoing development of its employees, including the Pricing & Deal Strategy Director. Expect access to continued education resources, industry updates, and collaborative sessions which collectively bolster your strategic execution and professional progression.

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Common Interview Questions for Pricing & Deal Strategy Director
How do you approach developing a pricing strategy for a new product?

In developing a pricing strategy for a new product, I start with market research to understand competitive pricing, customer segments, and value propositions. I would analyze market trends and customer feedback to identify optimal price points and validate my insights with the sales and finance teams before implementation.

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Can you discuss a successful pricing model you've implemented in the past?

A successful pricing model I implemented involved a tiered pricing approach based on usage levels. This model catered to various customer segments, maximizing both user acquisition and revenue. Collaborating with cross-functional teams, we monitored performance and adapted the model based on feedback, leading to a significant increase in customer retention.

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How do you evaluate the success of a pricing strategy?

I evaluate the success of a pricing strategy by establishing clear KPIs, such as revenue growth, profit margins, and customer acquisition rates. Continuous analysis of customer feedback and market conditions helps ensure the pricing remains relevant and competitive, allowing for timely adjustments if necessary.

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What methods do you use in market analysis for pricing strategy development?

For market analysis in pricing strategy development, I employ various methods such as competitor benchmarking, customer surveys, and price elasticity modeling. This helps illuminate market conditions and customer perceptions, ultimately guiding informed pricing decisions.

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How would you handle pushback from a sales team regarding a new pricing model?

If I encounter pushback from the sales team regarding a new pricing model, I would listen to their concerns and gather relevant feedback. It’s crucial to foster open communication, so I'd work collaboratively to refine the model based on their insights while emphasizing the rationale behind the pricing adjustments.

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Describe your experience with financial forecasting related to pricing strategies.

My experience with financial forecasting in pricing strategies involves building detailed forecasting models based on historical sales data and projected market trends. This allows me to anticipate revenue outcomes and assess the financial viability of various pricing scenarios, helping ensure alignment with our business objectives.

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How do you stay current with industry pricing trends?

To stay current with industry pricing trends, I regularly engage in market research, attend relevant conferences, and participate in pricing webinars. Networking with industry professionals and reading up-to-date publications also helps me understand emerging methodologies and keep Kustomer competitive.

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What challenges have you faced in pricing strategy execution, and how did you overcome them?

A challenge I faced was resistance from customers when introducing a new pricing strategy. To overcome this, I initiated direct communication with our clients, explaining the benefits and value of the changes. Additionally, I offered temporary discounts to ease their transition, which ultimately reinforced customer loyalty while achieving our pricing goals.

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How important is collaboration across teams in your pricing strategy process?

Collaboration across teams is essential in my pricing strategy process. Engaging with Product Management, Sales, and Finance ensures that all perspectives are considered, leading to a well-rounded approach. This synergy facilitates better alignment with market needs and enhances the efficacy and acceptance of pricing strategies.

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Why do you think value-based pricing is critical for SaaS companies?

Value-based pricing is critical for SaaS companies because it aligns price with the perceived value to the customer. This approach not only optimizes revenue but also fosters stronger customer relationships, as clients feel they receive fair value for their investment. Understanding customer needs helps me tailor pricing closely to their expectations.

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Kustomer is the industry leading conversational CRM platform perfecting every customer experience.

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DATE POSTED
November 28, 2024

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