Paid Media Specialist

Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Design, implement, and optimise paid search, paid social, and retargeting campaigns.
• Analyze and report on campaign performance from click-through to enrolment.
• Project lead volume and media spend to guide budgeting decisions.
• Collaborate with Creative/Content teams to develop engaging and effective creatives.
• Work with Web Designers to build landing pages and implement CRO testing strategies.
• Foster positive relationships with internal teams and external agencies.
• Lead cross-functional marketing projects as needed.
• Meet and exceed student enrolment KPIs.

Essential Requirements:

• Tertiary qualification in Media, Marketing, Business, IT, or a related field (preferred).
• Hands-on experience (ideally 3 years plus) managing high-performance PPC campaigns.
• Strong numerical reasoning and analytical skills.
• Confident in engaging with stakeholders and communicating technical issues clearly.
• Experience in forecasting spend and lead targets across multiple channels.
• Proficiency in advertising with AdWords, Facebook, and LinkedIn.
• Advanced knowledge of Excel.
• Working knowledge of Google Analytics and Google Tag Manager.
• Experience with new and emerging channels like TikTok is a bonus.

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success.
• Internet Allowance for remote work.
• Paid Mental Health days for your well-being.
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support.
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!