Marketing Programs Lead

What's the opportunity? 

As the Marketing Programs Lead at Intercom, you’ll have the unique opportunity to drive the strategic and operational heartbeat of our marketing organization. This role is pivotal in ensuring that our marketing initiatives are executed with precision and speed, cross-functional teams are aligned, and leadership has the insights needed to make key decisions.

Success in this role means streamlining marketing operations, accelerating impactful programs, and delivering the structure that empowers our marketing team to thrive. You’ll work closely with Marketing Leadership, acting as a trusted partner to translate vision into action, while championing continuous improvement across the teams via projects and processesThis is a career-defining opportunity to shape how a high-performing marketing team operates in a fast-growing SaaS company. You’ll be at the center of marketing strategy, execution, and communication—making a tangible impact on how Intercom achieves its growth ambitions.

If you’re a strategic thinker, skilled project manager, and collaborative problem-solver, this is your chance to step into a high-impact role and shape the future of marketing at Intercom. We currently operate in a hybrid working model and we are open to our Dublin or London office for this role.

What will I be doing? 

• Strategic Planning & Program Management:
  • Partner with Marketing Leadership to develop, execute, and monitor strategic marketing initiatives aligned with business goals.
  • Lead cross-functional marketing programs, ensuring milestones, deliverables, and timelines are met.
  • Collaborate with product marketing, demand generation, content, web, brand, comms and other cross-functional teams such as sales teams to ensure program alignment and success.
  • Facilitate quarterly and annual marketing planning processes, including OKRs, budgeting, and resource allocation.
• Operational Excellence:
  • Establish and optimize workflows, processes, and dashboards to track key metrics and program performance.
  • Manage marketing project prioritization, ensuring alignment with company objectives and capacity.
  • Oversee marketing team meetings, agendas, and follow-ups to maintain momentum and accountability.
• Communications & Reporting:
  • Act as a key liaison between the marketing team and other departments (e.g., sales, product, finance).
  • Prepare executive-level reports, presentations, and insights for leadership meetings.
  • Communicate program updates, roadblocks, and successes across stakeholders.
• Leadership Support:
  • Provide strategic counsel to the SVP Marketing and VP Demand Generation, including decision support and risk assessment.
  • Drive special projects and initiatives as assigned Marketing Leadership.
  • Foster a collaborative, high-performing marketing culture.

What skills do I need? 

We’re looking for someone with the following must-have skills and experience:

• 7+ years of experience in marketing operations, program management, or chief of staff roles, ideally within a SaaS or technology company.
• Strong project management skills, with expertise in managing complex, cross-functional programs.
• Excellent communication and stakeholder management abilities.
• Analytical mindset with experience in marketing performance tracking and reporting.
• Proficiency with marketing tools and platforms.
• Highly Autonomous with strong problem-solving skills and attention to detail.

Bonus skills & attributes 

The following additional skills and experience would set you apart:

• Experience working closely with executive leadership.
• Familiarity with agile project management methodologies.
• Strong ability to navigate ambiguity and drive clarity.
• Passion for fostering collaboration and team success.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.