Product Manager

Instructure was founded to define, develop, and deploy superior, easy-to-use software. (And that’s what we did / do / will keep on doing.) We are dedicated to the fight against iffy, mothbally, shoddy software. We make better, more usable tools for education (you know, stuff that people will actually use) to ensure a better connected and more open edtech ecosystem. The mission of the EdTech Effectiveness Team at Instructure is underpinned by truly having an open edtech ecosystem where we leverage our own edtech solutions and the relationships with our EdCo Partners to optimize edtech efficiency, adoption, and effectiveness across the learning network, ultimately ensuring that Instructure’s mission of elevating student success, amplifying the power of teaching, and inspiring everyone to learn together is brought to life not only through our own products, but via all tools which integrate with our products. We want everyone everywhere to access education, make discoveries, share knowledge, be inspired, and do big things. We accomplish all this by giving smart, creative, passionate people opportunities to create awesomeness. So, here’s your opportunity.

Instructure is seeking a dynamic and results-driven Product Manager as part of our EdTech Effectiveness Team to drive the development and growth of Impact, which maximizes LMS and LTI tool adoption through in-app guidance, messaging, and analytics. Impact by Instructure maximizes the adoption and engagement of LMS and LTI tools by delivering customized and out-of-the-box in-app guidance, targeted messaging, and actionable analytics. Impact helps institutions streamline edtech adoption, enhance student engagement and support, and optimize faculty and student onboarding while reducing IT and ID support demands. By fostering greater communication and outreach, institutions can broaden their reach and ensure key information is received by various cohorts via in-app messaging. With real-time data, administrators gain unparalleled visibility into tool usage and adoption trends, enabling data-driven decisions that drive measurable ROI on edtech investments and ensure technology directly supports student success.

This role will be fundamental in shaping the product strategy, working closely with customers, cross-functional teams, and stakeholders to ensure that institutions can optimize their edtech investments while enhancing student and faculty engagement.

• Product Strategy: Define and execute the product vision and strategy for Impact, ensuring alignment with institutional needs and market trends.
• Insight and Data-Driven Decision Making: Utilize data analytics to monitor product performance, track key metrics, and make informed decisions to optimize product features and strategies.
• User-Centric Approach: Conduct research to deeply understand the needs, pain points, and preferences of users. Translate insights into actionable recommendations for product enhancements. Work closely with sales, product marketing, support, and customer success teams to ensure seamless product adoption and user satisfaction.
• Market Insights: Stay current with trends and advancements in the education technology industry to inform product strategies.
• Hypothesis-Driven Innovation: Develop testable hypotheses and execute tests to drive discovery and innovation. Ensure continuous delivery of value.
• Problem Definition and Solution Crafting: Work with the team to accurately define problems and create actionable user stories and acceptance criteria. Consider outcome potential, competitive landscape, technical requirements, user experience, and business goals.
• User Experience: Advocate for an exceptional user experience by collaborating with design teams to create intuitive, user-friendly interfaces. Continuously seek opportunities to improve the usability and accessibility of our products.
• Execution/Delivery: Act as a voice of the customer and the market, ensuring that product enhancements align with user needs and industry best practices. Collaborate with engineering, UX/design, and data teams to define requirements, prioritize features, and drive successful product launches.
• Effective Communication: Collaborate and communicate effectively with internal teams, stakeholders, and customers. Provide regular updates on product development progress, challenges, and successes.
• Change Management: Adapt and thrive in a fast-growing environment where roles and responsibilities evolve.
• Integrity and Collaboration: Model and inspire high levels of integrity. Encourage collaboration and provide candid and thoughtful feedback to inspire the team's best work.
• Financial Awareness: Develop a basic understanding of the economics and financial dynamics of the organization and assigned products to align decision-making with business goals.

• 3+ years of product management experience, preferably in edtech, SaaS, or data-driven platforms.
• Strong analytical skills with the ability to leverage data insights for product decision-making.
• Experience working with analytics platforms and understanding usage data trends.
• Passion for education and technology, with a deep interest in improving the teaching and learning experience
• Familiarity with Learning Management Systems (LMS), LTI integrations, and/or edtech tools.
• Excellent interpersonal skills with experience working closely in and across cross-functional teams.
• Successful candidates will thrive in an environment that is fast-paced, encourages experimentation, obsesses over product users, measures success based on outcomes and fosters collaboration to solve problems.
• Bachelor’s degree in business, computer science, education, or a related field.
• Strong time management, organizational skills and sense of urgency and ownership
• Commitment to quality work with exceptional attention to detail and the ability to identify and drive process improvements.
• Ability to listen actively, understand, and synthesize feedback from multiple sources.
• Ability to travel occasionally for conferences, customer visits and team meetings.

• Experience with JIRA, JPD, Figma, Pendo, GSuite, Salesforce or other similar tools
• Advanced degree in business, computer science, education, or a related field.
• Data gathering, analysis, and visualization skills with tools beyond spreadsheets - we use Snowflake and Tableau; but experience in anything similar is great!
• Familiarity with the Instructure ecosystem and its associated tools and processes.

• Competitive salary, equity and 401k.
• Medical, dental, disability, and life insurance.
• HSA program, vision, voluntary life, and AD&D.
• Tuition reimbursement.
• Paid time off, 11 paid holidays, and flexible work schedules.
• LifeStyle Spending Account.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.