Marketing Automation and Operations Specialist

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Your Role: You will be  the go-to person for the Money20/20 Asia Marketing team for the delivery and execution of digital marketing campaigns on Marketo and acts as the key link between the brand and the key functions of the Ascential Digital Marketing team. This role reports to the Ascential Marketing Automation Manager with a dotted line to the Operations Marketing Manager and to the Money20/20 Asia Marketing Director.

Key Responsibilities

• Lead the development and execution of the email marketing programs, including audience, program creation, testing, scheduling and deployment, with ongoing evaluation for continuous improvement.
• Oversee the setup, timely delivery, and specification compliance of creative and digital assets (e.g., emails, forms, landing pages,) for activation.
• Initiate campaign/program kick-off sessions with internal contributors and stakeholders.
• Ensure accurate naming conventions and UTM parameters for Marketo programs and assets, ensuring consistency and ease of reporting.
• Monitor campaign delivery timelines, escalating blockers or delays as needed.
• Provide regular status reports on campaign/program progress, tracking against deadlines, and perform ad hoc data analysis as required.
• Collaborate with other teams including the paid media team, the data team and the Digital Analytics teams to ensure multi-channel program delivery.
• Manage requests submitted by the Marketing team through Monday.com (workflow management tool).
• Work with the Marketing and Digital Marketing team to document learnings from programs/campaigns.
• Supporting the coordination and delivery of all the Digital Marketing activities and programs for the Money20/20 Asia brand supporting the regional Marketing team
• Translating strategic plans into operational workstreams
• Ensuring risk is mitigated and communicated to stakeholders

• Marketo expertise is essential, with a Marketo Certification being highly preferred.
• Proficiency in Salesforce is an advantage. 
• Extensive, proven experience in digital marketing operations and automation.
• Strong background in building B2B audiences in Marketo, utilizing advanced and complex filters at both the company and individual levels.
• Expertise in developing templated email programs and scaling activities through targeted audience segmentation. Skilled in Marketo email campaign reporting and creating precise, targeted lists for telesales teams.
• Broad exposure to a variety of marketing tactics, including emails (mandatory), webinars, and trade shows.
• Ability to lead multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Strong operational capabilities, with a project management mindset to oversee several initiatives concurrently. Experience with project management tools such as Monday.com is essential.
• Excellent communication skills, with the ability to simplify and explain complex issues to a diverse range of stakeholders.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• A flexible range of personal benefits to choose from, plus company funded private medical coverage
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.