Commercial Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Reports to: Commercial Marketing Manager

The Role

We are seeking a dynamic and results-oriented Commercial Marketing Executive to join our team in the exciting world of the exhibition industry in Egypt. The ideal candidate will be responsible for identifying, qualifying, and nurturing potential business leads to drive growth and maximize opportunities within our events sector primarily F&B, Agriculture, Pharma and Auto afterparts.

Job Summary:

We are seeking a data-driven and creative Commercial Marketing Executive to develop, monitor, and analyze lead generation campaigns. This role requires strong analytical skills, a deep understanding of marketing and sales alignment, and a proactive approach to identifying new opportunities for growth. The ideal candidate will work closely with the sales team to pinpoint areas of focus and collaborate with the marketing team to execute high-impact campaigns.

Key Responsibilities:

Lead Generation & Campaign Execution

• Plan, execute, and optimize lead generation campaigns across multiple digital and offline channels.
• Utilize marketing automation, CRM tools, and data analytics to track and refine campaign performance.
• Develop segmentation strategies to target the right audience and improve conversion rates.

Monitoring, Analysis & Insights

• Track and analyze campaign performance metrics, including lead volume, conversion rates, and ROI.
• Provide regular reports and actionable insights to improve marketing effectiveness.
• Maintain and refine lead scoring models to enhance lead quality.

Sales & Marketing Collaboration

• Work closely with the sales team to identify key areas for lead generation efforts.
• Ensure marketing campaigns align with sales objectives and business goals.
• Share insights and recommendations to refine sales outreach strategies.

Data Management & Research

• Conduct in-depth market research to identify new lead opportunities.
• Maintain and manage lead databases, ensuring accuracy and organization.
• Leverage data analytics and visualization tools (Excel, Power BI, Google Analytics) to generate insights.

Key Qualifications & Skills

• Strong command of Excel (pivot tables, VLOOKUP, data analysis).
• Analytical mindset with experience in data-driven decision-making.
• Creative problem-solving skills to develop engaging lead gen strategies.
• Experience with CRM and marketing automation tools (HubSpot, Eloqua, Salesforce, etc.).
• Knowledge of digital marketing tactics, including paid campaigns, SEO, and email marketing.
• Ability to work cross-functionally and communicate insights effectively.

This is an exciting opportunity for someone who thrives at the intersection of data analysis, creativity, and marketing strategy. If you are passionate about optimizing lead generation efforts and driving business growth, we’d love to hear from you!

• Proven experience in lead generation, data and campaign management.
• Strong understanding of lead qualification criteria and sales processes.
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders.
• Familiarity with CRM software and lead management tools.
• Self-motivated, proactive, and able to work independently.
• Knowledge of the exhibition industry trends, key players, and market dynamics is a plus.
• Bachelor's degree in marketing, business, or a related field is preferred.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.   

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.