Install Base Marketing Manager

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Summary

IFS is seeking a highly capable, self-directed Install Base Senior Marketing Manager. In this role, you will develop a deep comprehension of the IFS and IFS’s customer GTM strategy and work directly with the IFS marketing team to develop and deliver marketing programs that retain and grow IFS’ existing customer base. You will be accountable for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS customer network. You will be part of the install base marketing team for the North America team participating in regular team calls, in-person meetings, and planning sessions. You will also act a key marketing contact, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will create the install base marketing strategy, and execute and monitor campaigns, including being an expert resource on the install base process, guidelines, and compliance for internal marketing teams.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in managing to install base marketing and building top of funnel pipeline.

Responsibilities

Entrepreneurial mind-set and forward thinking to capitalize on the IFS ecosystem

· Develop a comprehensive customer and user group plan that leverages cutting-edge tactics, uncovers areas of improvement, and optimizes marketing dollars while generating customer pipeline

· Create strategies and plans that focus on upselling and cross-selling into our customer base with a 'Customer4Life' mentality

· Leverage a broad and appropriate mix of marketing programs - events, direct and digital marketing - to maximize awareness, relevancy, consideration, and adoption of IFS solutions within customer accounts

· Cultivate long-term relationships with customers through direct and indirect communications and strategies

· Develop and execute new, unique, and effective ideas that make IFS part of the fabric of the customer organization

Results-driven

· Manage program execution against defined timelines and within budget; set appropriate KPIs and track measurements to determine impact and ROI

· Manage to program results … pivot if a campaign/tactic is not working

· Meet marketing targets within the approved budget

· Execute install base campaigns

· Propose and get leadership buy-in on targets

· convey the success of campaigns to corporate

· Create campaigns/tactics to support the user community and targets

Build User Group "Followership" through Effective Communications

· Coordinate user group community outreach with each respective AE (lock step in communication)

· Uncover $X pipeline revenue based on user group interaction (2025 target to be announced)

· Use judgment with messaging and the amount of communication with customers

· Identifying customer sat issues, working with the AEs to turn them into opportunities

· Leverage the community site to capitalize on user group and customer communication

Amplifying Customer Success

· Work with regional and central customer advocacy teams to expand the NA Customer Reference program

· Leverage the user group community to meet the GPI 5-star target

· Identifying customer sat issues, working with the AEs to turn them into opportunities

· Leverage the user community to increase customer stories/videos

· Execute welcome and go-live kits that introduce them to the IFS ecosystem (including the user group community)

· Internally amplify new customer wins

Support Customer Events

· Work with the central and regional team to optimize IFS Unleashed

· Project manage the regional aspect of IFS Unleashed

· Strategize and project manage regional IFS user group meetings, IFS Connects, some internal meetings, etc.

· Possess an expert understanding of how to drive business and marketing with and through the customer ecosystem

· Experience in B2B marketing leadership most specifically in the area of business software applications

· Experience leveraging a broad range of demand-generation marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.

· Accomplished range of skills from high-level strategic thinking to creative and execution

· Experience in any of the following industries would be a plus: Manufacturing, EC&I, EU&R, Aerospace & Defense, or Field Service Management

· Demonstrate ability to tie marketing programs to ROI metrics

· Strong team player, motivated to work collaboratively across a variety of stakeholders

· Knowledge of industry tools including Marketo, Outreach, CRM, LinkedIn, PowerBI, etc.

· Professional level presentation and written communication skills

· Recommended 7+ years of experience in leading marketing and communications

· Demonstrates strong project management skills and is a proactive self-starter

· Strong organizational and time management skills and ability to handle multiple projects and meet deadlines

· Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of marketing channels

· Possesses analytical mindset and innate curiosity, valuing research, insight, metrics, and data-driven decision-making

· Develops positive relationships across all levels of seniority cross-functionally, leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally

· Maturity, confidence, and perspective to manage quick/unexpected transitions or conflicts to successful resolution

· Will need to be comfortable in a high-performing, fast-paced environment, can adapt quickly to support the development of content and decision making in rapidly developing, time-sensitive situations

· Ability to travel as needed

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

What We’re Offering

• Salary Range:  $95,000 to $115,000 plus 10% annual bonus
• Flexible paid time off, including sick and holiday
•  Medical, dental, & vision insurance
•  401K with Company contribution
•  Flexible spending accounts
•  Life insurance and disability benefits
•  Tuition assistance
•  Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor.  We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer