Senior Product Marketing Manager, Customer Storytelling

POS-22884

At HubSpot, our customers are at the core of everything we do. Their success stories are more than just testimonials about our products; they embody HubSpot’s mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to tell our customers’ stories with more breadth, depth, and empathy than ever before.

The Customer Advocacy Team plays a critical role in bringing these stories to life. As the Senior Product Marketing Manager, Customer Storytelling, you will own and evolve the customer storytelling strategy, ensuring our most strategic customer stories are not only crafted but also effectively positioned, packaged, and activated across marketing, sales, and brand efforts.

This role is a unique opportunity for a product marketer with a bias for action, who thrives in ambiguity, moves quickly to test and iterate, and is eager to push the boundaries of customer storytelling. You’ll bring deep expertise in positioning, messaging, and GTM strategy to a storytelling-focused role—helping integrate powerful customer proof into HubSpot’s GTM motions.

We’re looking for a motivated product marketer who seamlessly moves between high-level strategy and hands-on execution—defining the role of customer storytelling in HubSpot’s broader strategy, influencing cross-functional teams, and then rolling up their sleeves to bring those stories to life—all while ensuring storytelling remains deeply rooted in the customer’s voice and experience.

In This Role, You'll Get To:

• Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens HubSpot’s product marketing narratives and supports key business objectives.
• Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way.
• Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot.
• Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives.
• Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.

What We’re Looking For:

• Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy.
• Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels.
• Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey.
• Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life.
• Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly.
• Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate.
• Leverage AI to drive innovation, efficiency, and impact.
• Push beyond traditional case studies, using creative formats to enhance engagement.
• Track performance and continuously refine their approach for maximum effectiveness.
• Are passionate about mentorship, fostering growth and collaboration within teams.

Cash compensation range: 112000-168000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

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