Social Media Coordinator

Why Hover wants you:

Hover is looking for a creative and detail-oriented Social Media Coordinator to increase awareness of and affinity for Hover and continue to elevate our brand’s social media presence. You will play a critical role in executing and managing our social media strategy, collaborating closely with marketing and cross-functional teams to create compelling content that engages our community. This role provides an exciting opportunity to work at the intersection of technology, home improvement, and visual storytelling while shaping how Hover interacts with its audience. You will have the chance to develop your expertise in content development, analytics, and community engagement while contributing to a growing and innovative company.

The Marketing Team:

The Marketing team at Hover is a dynamic and collaborative group dedicated to building brand awareness, engaging with customers, and driving business growth. We work closely with design, sales, and customer support teams to craft compelling narratives and deliver impactful campaigns. Our team values creativity, adaptability, and data-driven decision-making. As a Social Media Coordinator, you will work directly with our Communications Director, Art Director, creative team, and other cross-functional partners, ensuring Hover maintains a strong, engaging, and consistent presence across all platforms.

You will contribute by:

Managing and maintaining our social media calendar across platforms including Instagram, Facebook, LinkedIn, and others as needed. You will assist in executing our overarching social media strategy by brainstorming and conceptualizing original content ideas that align with product launches, blog posts, and events. Partnering with the creative team, you will submit and manage creative briefs to ensure timely and high-quality content delivery.

You will be responsible for scheduling and posting content while ensuring brand consistency and engaging storytelling. In collaboration with customer support and sales teams, you will manage community interactions by monitoring and responding to direct messages, comments, and mentions in a timely and professional manner. Your work will extend to fostering and growing communities across platforms, including Facebook Groups and Reddit, while managing review platforms and identifying new digital spaces where Hover should be present.

Additionally, you will support customer advocacy initiatives by assisting in the creation and distribution of co-marketing kits and managing lists of key customers, Hover advocates, and potential partners. You will also play a role in influencer partnerships, identifying talent, conducting outreach, and collaborating on content briefs, agreements, and performance tracking. Regularly analyzing social media analytics, you will provide biweekly, monthly, quarterly, and annual reports on content performance, using insights to optimize future strategies. You will also assist in securing user-generated content permissions and contribute to advocacy efforts.

Your responsibilities will also include assisting with video and photography shoots as needed, with potential travel to key events. Staying up to date on social media trends, you will deliver weekly digests of relevant industry news and competitor activities. You will assess emerging platforms and recommend strategies for Hover’s presence. Finally, you will manage editorial content across social media and the blog, ensuring alignment with our broader marketing objectives, and provide support to the Communications Director on PR-related initiatives.

Your background includes:

• 1-3 years of experience in social media management, marketing, or related roles.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• A keen eye for aesthetic curation and cohesive visual storytelling.
• Passion for social media marketing, technology, interior design, and pop culture trends.
• Expertise in social media best practices, content creation, and community engagement.
• Experience using social media management platforms such as Sprout Social.
• Excellent writing and proofreading skills.
• Familiarity with analytics tools and data tracking (experience with platforms like Tableau is a plus).
• Ability to synthesize data into actionable insights to drive content strategy.
• A Bachelor’s degree in Marketing or a relevant field is preferred.

Benefits:

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy 
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave 
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge 
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance 
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles. This role will be located in our NYC hub. 

The US base salary range for this full-time position is $82,000 - $94,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

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