Head of Paid Media

Job Summary

A company is looking for a Head of Paid Media to oversee strategy and execution of paid acquisition channels.

Key Responsibilities

• Build and optimize paid search campaigns across various platforms
• Lead and manage paid social acquisition campaigns on multiple social media channels
• Establish tracking, attribution, and reporting frameworks for performance monitoring

Required Qualifications

• 7+ years of hands-on paid media experience in high growth B2C or DTC brands
• Proven track record managing monthly budgets of at least $300K
• Deep expertise in Google Ads and Meta Ads, plus additional paid channels
• Experience with A/B testing frameworks and multi-touch attribution models
• Demonstrated ability to evaluate and implement AI tools for marketing optimization