Head of Demand Generation - job 1 of 3

Job Summary

A company is looking for a Head of Demand Generation.

Key Responsibilities

• Develop and scale an Account-Based Marketing program to grow pipeline and bookings
• Build and operationalize personalized multichannel programs across various digital platforms
• Lead a team of demand generation professionals, establishing KPIs and development goals

Required Qualifications

• 7+ years of experience in B2B demand generation, preferably in the workplace learning and development market
• Proven experience designing and scaling ABM programs for complex enterprise sales cycles
• Deep experience with marketing technologies, including ABM platforms, HubSpot, and Salesforce
• Experience in growth-stage software companies with a hands-on leadership approach
• A passion for testing, experimentation, and continuous improvement