Performance Media Specialist Region Central Europe (m/f/d)

WHAT YOU’LL DO

You contribute to customer growth, brand strength, and sales in your region by creating and executing strategic performance marketing plans. You ensure efficient media investments across multiple channels, based on data and insights, to drive acquisition and retention. You collaborate cross-functionally to deliver a seamless and customer-centric experience that supports both regional business goals and global strategies.

You will:
 

• Drive customer acquisition, retention, and ROI across performance media channels including Search, Social, Affiliate, and Display.
• Implement regional SEO strategies and coordinate with e-commerce, PR, and content teams.
• Translate global performance media strategies into actionable plans and optimized investments across channels and countries.
• Own regional forecasting and performance budgeting in close collaboration with global media teams.
• Identify growth opportunities using customer insights and align with local and regional Customer Activation teams.
• Lead multiple regional agency teams to deliver against performance goals and customer-centric guidelines.
• Prepare and present clear reporting and analysis to evaluate success and steer ongoing campaign optimization.

WHO YOU’LL WORK WITH

The Customer Activation & Marketing function creates seamless and inspiring journeys that attract new customers, increase traffic (digital and physical), and elevate our brand. We work cross-functionally to translate data and insights into holistic plans—from communication and campaigns to membership strategies.

The Media function drives customer engagement, brand growth, and sales through impactful strategies across paid, performance, and owned channels.

WHO YOU ARE

We are looking for people with…

• A degree in marketing, business, or a related field—or equivalent practical experience.
• 5 years of experience in performance marketing from agency, client, or ad platform side.
• Operational expertise in performance media platforms (e.g., Google Ads, Meta, TikTok, Snapchat, affiliate networks).
• Experience managing large budgets and leading complex, cross-functional teams.
• Strong understanding of SEO principles and digital customer acquisition.
• High proficiency in English (written and spoken); local language skills are a plus but not mandatory.

And people who are…

• Strategic thinkers with a strong analytical mindset and data-driven approach.
• Business-minded with excellent organizational skills—structured, efficient, and able to manage multiple priorities.
• Strong communicators who can build relationships with internal and external stakeholders.
• Curious, innovative, and motivated by delivering measurable results for customers and the business.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra

JOIN US​

This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin (preferred) or Hamburg, with the expectation of working from our office for three days per week.

If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 25th of May.

Due to data privacy policies, we only accept applications via our career page.

We look forward to receiving your application!

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.