Appointment Setter

Job Title: Appointment Setter – Industrial Sales

Location: Remote
Department: Sales
Reports To: Sales Manager
Type: Full-Time

Position Summary:

The Appointment Setter will be responsible for initiating contact with potential industrial clients, identifying decision-makers (Operations Managers, Plant Managers, HR leaders), generating qualified leads, and setting up meetings for the Sales Manager. This is a key business development role requiring strong communication skills, resilience, and the ability to uncover opportunities in a fast-paced environment.

Key Responsibilities:

• Outbound Prospecting:
  Proactively reach out to potential clients via cold calls, emails, LinkedIn, and other channels to introduce our services.
• Lead Generation:
  Research and build a pipeline of industrial prospects, including manufacturing plants, logistics facilities, and warehouse operations.
• Qualification:
  Identify and engage the right decision-makers (Operations or HR leaders). Qualify prospects based on need, size, urgency, and alignment with our services.
• Appointment Scheduling:
  Set up high-quality meetings for the Sales Manager that have a strong likelihood of converting into new business.
• CRM Management:
  Track all activity in the CRM (e.g., HubSpot, Salesforce) with accurate notes, contact information, and follow-up tasks.
• Collaboration:
  Work closely with the Sales Manager to understand feedback on scheduled appointments and adjust targeting as needed.
• Continuous Improvement:
  Analyze success rates and adjust messaging and targeting for better results over time.

Key Performance Indicators (KPIs):

KPITargetOutbound Calls60–100 per dayQualified Appointments BookedMinimum of 10 per weekAppointment Show Rate80%+Conversion Rate from Appointment to Opportunity30%+New Leads Added to CRM50 per weekCRM Data Accuracy100% of contacts and notes updated weeklyEmail/LinkedIn Outreach75+ touchpoints per week (combined)

Ideal Candidate:

• 1+ years in an outbound sales, recruiting, or appointment setting role (industrial staffing or B2B preferred)
• Comfortable speaking with mid-level to senior decision-makers in Operations and HR
• Must be able to read and write English
• Driven, coachable, and resilient with a hunter mentality
• Strong verbal and written communication skills
• Proficient in using CRMs and prospecting tools (e.g., ZoomInfo, LinkedIn Sales Navigator)
• Highly organized and metrics-focused
• Must have own equipment including but limited to phone, computer, highspeed internet.