Growth Marketing & Advertising Specialist – Ecommerce Sales Sprint (6 Weeks kick-start campaign)

ABOUT US

Circular Clothing Co. is a resale fashion startup based in Australia. We launched our Shopify site in May 2025 with a bold mission: make secondhand clothing stylish, accessible, and worth buying. We’re Gen Z–focused, growing fast on social media, and generating steady eBay sales but our direct-to-site sales need a serious push.

We’re looking to bring on an experience marketer to run a 6-week sprint to kick-start direct sales and set up a scalable growth engine.

THE ROLE

We’re looking for a hands-on, all-rounder growth marketer to take full ownership of our ecommerce growth strategy and execution.

This is a role for someone who thrives in fast-paced startup environments, moves quickly, tests and pivots often, and knows how to make real people-focused content convert.

YOU’LL BE RESPONSIBLE FOR:

– Creating and executing a 6-week growth campaign plan focused on Shopify sales

– Running and testing paid ads across Meta, TikTok, Google – and exploring other platforms like YouTube, Reddit, Pinterest, or anywhere else that fits.

Don’t just follow what we’ve done – bring fresh thinking and new strategies 🙂

– Leveraging:

Existing brand content

Licensed stock imagery

UGC (sourced or briefed)

Real-people formats – e.g. reviews, try-ons, “Can you believe I thrifted this?” style hooks

-Collaborating with our in-house content creator to adapt content for ads

Identifying and working with micro-influencers or creators to produce scrappy, scroll-stopping UGC

-Making fast, performance-based adjustments – pivot weekly based on results

– Suggesting and testing landing pages, discount offers, creative hooks, or sales tactics

– Using Klaviyo to support the campaign through emails or flows

– Exploring growth in the USA (we’ve seen early traction) while doubling down on regional Australian markets

CURRENT SETUP:

– Shopify Plus store (4,000+ SKUs live)

– eBay integration (currently our strongest sales channel)

– Social media creator (Gen Z tone, high-volume output)

– Freelance web developer (available for changes/landing pages)

– Klaviyo installed

– Licensed stock image library

– Consignment model currently paused – focus is pure sales

YOU DON’T HAVE TO BE AUSTRALIA-BASED,

…but knowledge of the Australian fashion/retail landscape is a big plus.

WHO YOU ARE

– A proven ecommerce growth marketer who knows how to sell, not just build funnels

– Obsessed with UGC-style, people-first content that feels native to the platform

– Skilled in running ads across multiple platforms and identifying high-ROI opportunities

– Scrappy, creative, and resourceful – you can do more with less

– Analytical and strategic, but not precious – if something’s not converting, you pivot

– Bonus: experience in fashion, resale, Gen Z audiences, or helping early-stage brands scale

TIMELINE & OPPORTUNITY

– Start ASAP

– 6-week sprint to drive direct Shopify sales

– Clear KPIs: revenue growth, ROAS, on-site conversion

– If results are strong, we’re open to longer-term engagement

– Budget is realistic for a startup: we care about results, not fluff.

TO APPLY

Please include:

– A short intro + relevant ecommerce/growth experience

– Example campaigns or UGC-style ads you’ve run (fashion/resale = a plus!)

– What you’d prioritise in the first 1–2 weeks

– Your hourly rate or fixed project rate for the 6-week campaign

– A few specific ideas or tactics you’d test to grow direct Shopify sales at Circular – we want to see how you think

We’re not here to play it safe – we’re here to grow.

If you can turn attention into action, and action into revenue, we want to hear from you!