Group Director of Optimization

Job Summary

A company is looking for a Group Director, Optimization to lead optimization strategies within their analytics and business intelligence team.

Key Responsibilities

• Define and align the agency's optimization vision with broader analytics strategies
• Collaborate with cross-functional teams to integrate optimization into campaign planning and execution
• Serve as a senior point of contact for clients, translating analytics into actionable insights

Qualifications

• 10+ years of experience in optimization and analytics within an agency or ad tech environment
• Proven expertise in managing campaigns across various biddable media platforms
• Advanced skills in bid strategy optimization and audience segmentation
• Hands-on experience with incrementality testing and advanced measurement frameworks
• Proficiency with data and visualization tools such as SQL, Python/R, and Tableau