AVP Marketing Strategist, Broker Dealer Channel

POSITION SUMMARY

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead efforts to develop and execute a marketing strategy for Global Atlantic’s Broker Dealer Channel Annuity Sales. This person will be responsible for determining the projects and activities that enable awareness, engagement, and lead generation. They will execute the organization’s sales strategy and impact revenue objectives for the Broker Dealer sales channels. Position reports to VP of Channel Marketing.

RESPONSIBILITES

• Define and lead the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Broker Dealer distribution channel.
• Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic.
• Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.
• Manage projects from idea development, execution, approval, deployment and analysis.
• Utilize data and analytics to drive insights, optimize marketing strategies, and measure success.
• Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.
• Partner across marketing team to create digital and print collateral and Financial Professional communications in order to execute product/channel initiatives.
• Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meet proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.

QUALIFICATIONS

• A bachelor’s degree in marketing, communications, business or related field is required.
• 5+ years of related experience. Experience in sales and marketing of annuity products is preferred.
• Ability to develop strong working relationships with sales partners.
• Ability to understand and simplify complex products, sales concepts and strategies.
• Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources.
• Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
• Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills and keen attention to detail.
• Problem-solving skills, professionalism and judgment.
• Ability and desire to work in a dynamic, fast-paced environment.
• Ability to mentor other team members toward achieving a shared goal.
• Strong collaborator, self-starter with a strong work ethic.

This role is not eligible for visa sponsorship now or in the future.

#LI-KS1

Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base salary range posted below is inclusive of the lowest cost of living geography to the highest in which we have a Global Atlantic office. 

Global Atlantic’s base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic’s total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives.  Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives. 

The base salary range for this role is

$140,000 - $160,000 USD