Growth Hacking team lead

Responsibilities & Duties:

• Own and lead growth hacking strategies focused on marketing automation, CRO, and data-driven experiments.
• Develop and execute customer journey automation, including CRM flows, triggered campaigns, and retention loops.
• Lead conversion rate optimization (CRO) initiatives to improve funnel efficiency and drive higher customer acquisition and retention rates.
• Analyze customer behaviors and data to identify high-impact opportunities for increasing engagement and conversion.
• Run A/B and multivariate testing across landing pages, onboarding flows, and marketing touchpoints to maximize performance.
• Optimize user journeys across all channels (Web, App, Email, Push, SMS, Paid Media) to improve personalization and conversion rates.
• Manage and enhance MarTech & analytics stack, ensuring proper data tracking, attribution, and automation (Braze, MoEngage, WebEngage, Amplitude, Hotjar, etc.).
• Collaborate with performance marketing, product, and tech teams to implement growth experiments and improve ROI.
• Automate and scale retention marketing programs by leveraging AI, behavioral analytics, and customer segmentation.
• Monitor and optimize the utilization of analytical tools across the growth department for better decision-making.
• Lead a team of growth hackers & automation specialists, ensuring knowledge sharing and execution of growth strategies.
• Benchmark performance KPIs and drive continuous improvements based on real-time data.

• 4+ years of experience in growth marketing, marketing automation, or CRO.
• Experience leading a team focused on growth experimentation, automation, and analytics.
• Strong expertise in CRM automation tools (Braze, MoEngage, WebEngage, Iterable).
• Deep understanding of behavioral analytics tools (Amplitude, Mixpanel, Hotjar).
• Proficiency in SQL and Python/R for growth data analysis is a strong advantage.
• Hands-on experience in A/B testing frameworks (Google Optimize, Optimizely, VWO).
• Understanding of user psychology, behavioral triggers, and customer segmentation strategies.
• Experience with marketing analytics, attribution, and data visualization tools (GA4, Looker, Data Studio, Tableau).
• Knowledge of web & app funnel analytics, retention marketing, and lifecycle automation.
• Proven track record in executing high-impact growth strategies and automation projects.
• Strong stakeholder management and ability to collaborate with marketing, product, and engineering teams.
• Excellent problem-solving skills with a data-driven mindset and hands-on execution ability.