Marketing and Sales Analyst

Gas South is seeking a curious, analytical, and results-driven Marketing and Sales Analyst to join our team. In this role, you will play a pivotal part in identifying opportunities, shaping strategies, and driving business growth. If you have experience in analytical techniques, forecasting, budgeting, and uncovering actionable insights from data, we’d love to hear from you. This role goes beyond technical skills, requiring a passion for solving business problems and making a tangible impact.

Are You a Fit?

If you’re someone who thrives in a fast-paced environment, loves solving business challenges with data, and is motivated by uncovering new opportunities, you’ll fit right in. This role is perfect for someone who blends technical know-how with strategic thinking and has a passion for using data to drive results.

Key Responsibilities:

• Budgeting and Forecasting: Create and manage the annual sales and marketing budget, collaborating with senior management to secure approval. Continuously monitor performance against the budget, analyzing deviations and identifying underlying trends and market impacts. Reforecast projections throughout the year based on emerging data and insights, providing strategic support to inform and refine the overall business plan.
• Market and Profitability Analysis: Analyze market pricing trends and internal customer profitability metrics to develop competitive pricing strategies and identify key success drivers for residential and commercial segments. Provide actionable insights to optimize pricing structures and enhance overall business performance.
• Analytical Problem-Solving: Apply advanced analytical techniques such as regression analysis, scenario planning, and segmentation to address complex business challenges.
• Data Analysis and Preparation: Analyze large volumes of customer behavior data to identify trends, patterns, and opportunities for business growth. Aggregate, transform, and ensure the cleanliness and structure of datasets for analysis. Extract, transform, and load data from various sources, including third-party APIs, databases, CRMs, and marketing platforms.
• Collaboration: Act as an internal consultant, working cross-functionally with marketing, sales, finance, and operations teams to leverage data in informing and shaping business strategy. Partner closely with stakeholders to understand their objectives and challenges, providing tailored insights and solutions. Go beyond delivering data and reporting by engaging with teams to identify opportunities, address pain points, and drive impactful, data-informed decisions.
• Reporting and Monitoring: Develop and maintain reporting frameworks to track and monitor activity within the sales funnel. Design dashboards and visualizations to effectively communicate insights and trends, enabling quick and informed decision-making by stakeholders.
• Campaign Evaluation: Assess the effectiveness of marketing and sales initiatives, providing actionable recommendations for optimization. Collaborate on customer targeting efforts and lead generation strategies to improve campaign reach and impact. Conduct ROI analysis for marketing campaigns, identifying opportunities for cost efficiency and improved outcomes. Use predictive analytics to forecast campaign performance and recommend adjustments to maximize results.

Qualifications:

• Bachelor’s degree in Business Analytics, Economics, Finance, Statistics, or a related field. A Master’s degree is a plus but not required.
• 2+ years of experience in data analysis, marketing analytics, or a related field, with a demonstrated ability to connect insights to business outcomes.
• Proficiency in analytical tools such as Excel, Tableau, or Power BI, with working knowledge of SQL, Python, or R for advanced analysis.
• Strong knowledge of forecasting, budgeting, and statistical modeling techniques.
• Proven experience in data storytelling and communicating complex findings to non-technical stakeholders.
• Strong business acumen with the ability to think strategically about the implications of data insights.
• A proactive mindset and relentless curiosity to explore and solve open-ended business problems.
• Exceptional time management and organizational skills, with the ability to handle multiple priorities.

Preferred Skills:

• Experience with Salesforce or similar CRM platforms.
• Familiarity with A/B testing, marketing attribution, and campaign analytics.
• Industry knowledge in energy, utilities, or a competitive service-based market.

Location Requirements: 

• Candidates must be currently based in Atlanta, GA or Gainesville, FL