Associate Fashion & Social Editor, Who What Wear

Who What Wear is looking for an Associate  Fashion & Social Editor to join our award-winning culture. If you’re creative, performance-obsessed, and know how to execute innovative fashion and shopping stories across social and website platforms, we want to hear from you.

What you'll be doing

You will report to the Senior Fashion and Social Editor, Who What Wear

• Create and film front-of-camera videos for Who What Wear’s social channels, some of which will tie back to on-site editorial stories 
• Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits.
• Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research 
• Help create cross-channel promotion plans for a single piece of social content
• Build a reputation and online presence as someone who is Who What Wear
• Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data,, and pacing toward goals 
• Capture content IRL for social (press events, red carpets, NYFW, shoots) 
• Pitch and write daily fashion content for WhoWhatWear.com, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content 
• Track analytics on story KPIs to ensure personal audience and affiliate goals are met—data is constantly used to inform an envelope-pushing story and social strategy
• Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics
• Grow Who What Wear’s Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online 
• Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events, especially with WWW’s advertisers
• Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social

Experience that will put you ahead of the curve

The ideal candidate is well-versed in the fashion and social media space as it pertains to our Gen Z audience, and has previous experience pitching, writing, creating, and filming top-performing content for a digital publication and several social platforms. They can package their learned insights into stories and social posts that align with Who What Wear’s voice. They want turn an idea into a well-executed final product quickly. They have a compelling writing style and front-of-camera presence. They understand the Who What Wear brand, and can create content ideas that delight our audience and achieve results. Who What Wear has the largest social footprint out of all the Future brands, and this associate-level role has the opportunity to learn from senior leaders and grow in the company, as it pertains to our social-first shopping strategy. 

• 3+ years of experience writing fashion content for a digital publication 
• 2+ years of experience creating social content for a digital brand and publication  
• Excellent verbal and writing skills and visual sensibilities 
• Comprehensive knowledge of the fashion space 
• Personal online presence and portfolio of high-performing content 
• Bring a creative approach to our traditionally top-performing story categories, and a desire to make decisions informed by data and performance
• Take knowledge from the above and translate it into engaging and clear online social content 
• Success at collaborating with multiple teams across business categories, including distribution, art, sales, social, and data teams
• Comfortable using social editing tools like Canva and Capcut
• General working knowledge of affiliate marketing, HTML, CMS, and SEO tools—easily able to study and track analytics to improve performance including social analytics tools such as Dash Hudson

What's in it for you

The expected range for this role is $57,000 - $75,000 

This is a Hybrid role from our New York Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Editorial 5

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

This is a position covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East

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