Director of Subscription Marketing

The Free Press is seeking a Director of Subscription Marketing to lead our efforts in acquiring and retaining a thriving community of loyal subscribers. As we experience rapid growth, we need a strategic and innovative leader to help us scale our initiatives and execute on our ambitious vision. This role is critical to our success, blending strategic planning, data-driven insights, and creative campaign execution to deliver meaningful engagement with our readers and drive sustainable growth. This is an exciting opportunity for a visionary leader to make a lasting impact on The Free Press’s mission to bring “honesty, doggedness, and fierce independence” to life while fostering a deeper connection with our readers. If you’re passionate about independent media, knowledgeable about subscription-based business models, and skilled at turning ideas into action, we’d love to hear from you!

• Grow audiences for newsletters and lead overall paywall strategy.
• Set and monitor growth and retention goals aligned with company objectives and develop and oversee the budget for marketing and subscriber initiatives.
• Optimize the user journey from anonymous visitors to registered users and ultimately paid subscribers.
• Create and implement strategies to reduce churn and increase lifetime subscriber value.
• Lead the development and execution of paid marketing campaigns across channels, including social media, search, and display advertising and monitor campaign performance and adjust tactics to maximize ROI.
• Evaluate and implement pricing models, promotions, and subscription bundling to drive value and growth.
• Use data insights to analyze subscriber behavior, define key audience segments to tailor messaging, campaigns, and product offerings.
• Manage the integration of social media and email marketing efforts to support subscriber growth and engagement.
• Collaborate with editorial, audio, video, and events teams to create cohesive marketing campaigns.
• Test and iterate on offers to optimize subscriber acquisition and retention.

• Proven experience driving subscriber growth and retention through multi-channel marketing campaigns.
• Expertise in digital marketing, audience segmentation, and data-driven decision-making.
• Strong proficiency in marketing analytics tools, CRM platforms, and subscription management systems.
• Creative thinker with a strategic mindset and a results-oriented approach.
• Excellent writing and communication skills, with the ability to articulate our values and voice across different audiences and channels.
• Thorough understanding of the independent media and news landscape.
• Enthusiastic and adaptable, with a proactive approach to problem-solving.
• Ability to work collaboratively in a team environment while also being self-motivated and independent.
• Willingness to embrace a scrappy, start-up environment and jump in wherever needed to help the team succeed.
• A sense of humor is a plus!